Brand Tone

Authentic & Enduring, Refined & Craft-Focused, Trustworthy & Heritage-Driven

Brand Values

• •Durability & Longevity
• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Authenticity & Timelessness
• •Functionality & Utility

Best Practices

• •Prioritize Durability in Language: Use words like "robust," "resilient," "lasting," "heritage," "timeless," "built-to-last," "enduring," "sturdy."
• •Emphasize Craftsmanship and Origin: Regularly mention "Made in France," "genuine Kraft," "artisanal techniques," "quality materials," and "meticulous construction."
• •Speak with Understated Confidence: The quality should speak for itself. Avoid hyperbole or overtly aggressive sales language. The tone should be assured and knowledgeable.
• •Highlight the Sustainable Angle: Focus on the benefits of refillable systems, longevity reducing waste, and the inherent durability of the materials as an eco-conscious choice.
• •Evoke a Sense of Timeless Utility: Frame the products not as trendy accessories, but as essential, reliable tools for capturing thoughts, ideas, and memories across time. Connect to the tactile and intellectual pleasure of using quality stationery.

Social Perception

A premium, niche brand offering exceptionally high-quality, durable stationery; Artisanal and authentic, with a strong connection to French craftsmanship; Environmentally conscious due to its focus on longevity and refillable systems; A worthwhile investment for those who value quality, durability, and timeless design in their tools; Appealing to creatives, professionals, and individuals who appreciate well-made, tactile objects and the act of writing or sketching by hand; Reliable and trustworthy, delivering on its promises of robust products.

Copy Examples

• •Beyond a notebook. The [Product Name] is a testament to French craftsmanship, engineered with genuine Kraft to safeguard your thoughts for generations. Built to journey with you, not just for you.
• •Since [Founding Year, if known, otherwise 'For decades'], La Compagnie du Kraft has championed the enduring power of paper. Our notebooks aren't just made; they're crafted with a legacy of resilience, designed for a future of your making.
• •Choose a story that lasts. With La Compagnie du Kraft, you invest in more than a notebook – you invest in a refillable, repairable companion that honors both your ideas and our planet. Quality that endures, responsibly.
• •Feel the difference of true substance. Our robust Kraft notebooks offer a uniquely tactile experience, inspiring clarity and creativity that stands the test of time. Your ideas deserve a vessel as resilient as they are.
• •Join a community that values craft over commodity. Discover the lasting satisfaction of a La Compagnie du Kraft notebook – your steadfast partner in every endeavor. Explore the collection.