Brand Tone

Fun & Fearless, Playful & Energetic, Approachable & Inclusive, Trendy & Current, Value-Driven

Brand Values

• •Affordability/Accessibility
• •Color Expertise & Variety
• •Trend-Consciousness & Innovation
• •Fun & Self-Expression
• •Cruelty-Free
• •Quality at a Good Price

Best Practices

• •Embrace 'Fun & Fearless': Use energetic and enthusiastic language. Don't be afraid to use emojis, playful slang (where appropriate for the platform), and exclamation points to convey excitement.
• •Highlight Value & Affordability: Clearly communicate the budget-friendly nature of the products. Use phrases like 'amazing price,' 'value-leaders,' 'budget-friendly,' or 'affordable glam.'
• •Focus on Color & Trends: Incorporate descriptive words that emphasize the vibrancy and variety of shades. Reference current beauty trends and how L.A. COLORS helps achieve them.
• •Keep it Inclusive & Approachable: Write in a way that makes everyone feel welcome to try the products, regardless of their makeup skill level or budget. Avoid overly technical jargon.
• •Stay Authentic & Relatable: Acknowledge the brand's position in the market. Engage with user-generated content and foster a sense of community. The language on platforms like TikTok should feel native and less overly polished.

Social Perception

L.A. COLORS is widely perceived as a very affordable, 'dollar store' makeup brand. Customers generally acknowledge that you 'get what you pay for,' meaning they don't expect luxury quality but are often pleasantly surprised by the performance of many products for the price. It's seen as a good brand for beginners, young people, those on a strict budget, or for trying out trendy colors without investing a lot. There's an understanding that product quality can be hit-or-miss, with some items being 'gems' and others less impressive. The brand's wide availability in accessible retail locations contributes to its perception as a convenient option. The cruelty-free aspect is increasingly noted and appreciated by consumers. Social media buzz, particularly on TikTok and YouTube, often revolves around finding surprisingly good products at extremely low prices.

Copy Examples

• •Headline: Level up your look without leveling your wallet! 🌈 L.A. COLORS brings you the hottest shades at prices you'll love. #LACOLORS #AffordableGlam
• •Instagram Post: Why choose one when you can have ALL the colors? 😉 Dive into our vibrant eyeshadow palettes – super pigmented, super blendable, and super budget-friendly! Show us your colorful creations! #LACOLORSCosmetics #PlayWithColor #MakeupOnABudget
• •TikTok Video Idea: Watch me create this fire look using ONLY L.A. COLORS products under $15! 🔥 Get ready to be shook by the quality. Link in bio to shop these steals! #LACosmetics #BudgetBeauty #ViralMakeup #DollarStoreFinds
• •Product Description (e.g., for a new lipstick): Swipe right on vibrant! Our new [Lipstick Name] delivers fearless color and a comfy matte finish that lasts. All the trend, none of the spend. Go ahead, express yourself! 💋 #LAColorsLips #FearlessColor #ValueMakeup
• •Facebook Ad: Tired of makeup that breaks the bank? 🙅‍♀️ L.A. COLORS is all about fun, fearless beauty that’s accessible to EVERYONE. Explore our latest collection and discover your new faves today! Cruelty-free & wallet-friendly. ✨ #LACOLORS #BeautyForLess #TrendyMakeup