Brand Tone

Educational, aspirational, and accessible. The voice is authoritative yet friendly and encouraging, showcasing passion and sophistication without being pretentious.

Brand Values

• •Expertise & Education
• •Quality & Curation
• •Passion
• •Accessibility
• •Community

Best Practices

• •Lead with Education, Sell with Aspiration: Always start by offering value—a tip, a fact, a piece of history. Frame the products not just as items, but as the key to achieving a desired, sophisticated lifestyle and crafting the perfect drink.
• •Speak as the Expert Friend: Write in Victor Rainer's voice. Be knowledgeable and precise with terminology, but maintain a warm, encouraging, and approachable tone. Avoid overly technical jargon without explaining it first.
• •Use Evocative and Sensory Language: Describe the "why" behind the drink. Instead of "a sweet drink," use "a vibrant symphony of tropical fruit with a whisper of vanilla." Appeal to taste, smell, and sight to make the cocktails feel irresistible.
• •Emphasize Curation and Quality: Consistently use words like "curated," "professional-grade," "premium," "hand-selected," and "authentic." This reinforces the brand's value proposition of offering only the best, vetted by an expert.
• •Maintain a Clear Call to Action: Every piece of content should guide the user. Whether it's "Tap to shop the look," "Discover the recipe on our blog," "Watch the full tutorial," or "Explore the collection," make the next step obvious and easy to take.

Social Perception

Perceived as a premium, yet approachable, resource for cocktail enthusiasts. Highly trustworthy due to its association with Victor Rainer, who is viewed as a knowledgeable and charismatic expert. Customers feel they gain expert knowledge and become part of a sophisticated hobby. It's seen as a one-stop shop for both physical tools and educational resources.

Copy Examples

• •Instagram Post - Headline: The Perfectly Balanced Negroni is an Art. You're the Artist. Body: Equal parts bitter, sweet, and botanical. The beauty of a Negroni lies in its simplicity and the quality of its ingredients. We provide the canvas—premium gin, Campari, and sweet vermouth. You create the masterpiece. Tap to shop the kit. #Negroni #CocktailHour #HomeBar #LaCoctelera
• •Facebook Ad - Headline: Your Next Cocktail Adventure Awaits. Body: From the smoky Old Fashioned to the refreshing Mojito, which journey will you choose tonight? Our curated kits include everything you need to master the classics at home. Expertly selected, perfectly portioned. Order now and host your best cocktail hour yet.
• •Website Banner - Headline: The Tools of the Trade. The Heart of the Bar. Body: A true craftsman is only as good as his tools. Elevate your mixology with our professional-grade shakers, jiggers, and strainers. Built to last, designed to impress.
• •YouTube Video Title & Description Snippet - Title: 5 Common Margarita Mistakes (And How to Fix Them!). Description Snippet: Stop making sour, unbalanced Margaritas. In this video, I break down the 5 mistakes almost everyone makes and show you the secrets to crafting the perfect, crowd-pleasing Margarita every single time. All the tools and premium tequila I use are linked below from our shop at lacoctelera.com.co!
• •Email Newsletter Subject Line & Body Snippet - Subject: Inside: 3 recipes to transform your weekend. Body Snippet: Don't settle for a boring weekend. We've unlocked three exclusive cocktail recipes—from a sparkling brunch aperitif to a sophisticated nightcap—to make your Saturday and Sunday unforgettable. Let's get shaking...