Brand Tone

Elegant, Conscious, Approachable, Quality-focused, and Comfort-driven

Brand Values

• •Sustainability/Ethical Production
• •National Pride/Local Manufacturing
• •Timelessness over Trends
• •Quality Craftsmanship
• •Comfort as Essential
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (elegant, conscious, approachable), key messaging points, preferred vocabulary (e.g., "timeless," "conscious," "crafted"), and a "do-not-use" list. Share this with everyone who creates content.
• •Emphasize Core Values: Consistently weave in the brand's values like sustainability, ethical production, and Brazilian craftsmanship into product descriptions, social media posts, and "About Us" content.
• •Authentic Storytelling: Continue sharing the brand's journey, the founder's vision, and behind-the-scenes glimpses. This builds authenticity and reinforces the approachable aspect of the brand.
• •Consistent Visual and Textual Language: Ensure the language used in copy aligns with the visual aesthetics of the brand (e.g., if visuals are elegant and minimalist, the copy should reflect that).
• •Engage and Listen: Pay attention to how the audience responds to the content. Use their language (where appropriate and aligned with the brand) and feedback to refine communication, ensuring the tone resonates effectively while staying true to the brand's identity.

Social Perception

Responsible and stylish Brazilian fashion label that fosters a sense of community and trust through the founder's direct involvement on social media.

Copy Examples

• •Laclô: Timeless elegance, consciously crafted in Brazil. Discover fashion that feels as good as it looks, made with respect for people and the planet. #LaclôModa #ModaConsciente #FeitoNoBrasil
• •Meet the [Dress Name] dress – where sophisticated design meets sustainable comfort. Ethically made from low-impact fabrics for enduring style. Feel the difference. #LaclôVestidos #EleganciaConsciente
• •More than just fashion, it's a choice. At Laclô, we're committed to a more positive fashion future with every piece we create using lower environmental impact materials. Join our journey. #LaclôSustentavel #ModaEtica
• •From our hands to yours. Our founder, Laura, believes in transparency and the beauty of Brazilian craftsmanship. Follow @laclo_official to see the heart behind our collections. #LaclôComAlma #ProducaoLocal
• •Experience the Laclô difference: exceptional quality, unparalleled comfort, and timeless style. Designed to be loved and lived in for years to come. #ConfortoEQualidade #LaclôEssenciais