Brand Tone

Empathetic, Celebratory, and Reassuring

Brand Values

• •Preserving Memories
• •Empowerment and Personal Achievement
• •Mother-Centricity
• •Innovation

Best Practices

• •Always Use Empathetic and Inclusive Language: Use words like "journey," "bond," "connection," and "experience." Acknowledge that the path can be challenging to show you understand and support mothers, no matter their story.
• •Focus on the "Why," Not Just the "What": Instead of just selling a "DIY jewelry kit," sell the "chance to eternalize your bond". The core message is emotional preservation. The product is the vehicle for that emotion.
• •Highlight the Simplicity and Speed: Consistently mention that the process is quick (5 minutes) and easy. This counters any potential hesitation from busy moms who might feel they lack the time or skill for a DIY project.
• •Leverage the Founder's Story: Remind the audience that Lackto was "created by a mother for other mothers". This builds authenticity and creates an immediate sense of trust and community.
• •Incorporate User-Generated Content and Testimonials: Feature customer photos and their emotional reviews in marketing materials. Phrases like "Let our customers speak for us" reinforce social proof and let new customers see themselves in the positive experiences of others.

Social Perception

Overwhelmingly positive; customers express deep emotional connection to the product and experience, viewing it as a highly valued, easy-to-create keepsake that eternalizes their breastfeeding journey. High satisfaction and emotional resonance are frequently reported, evidenced by high ratings and emotional reviews.

Copy Examples

• •Your journey, your triumph, your love. ✨ All captured in a jewel you created with your own hands. The late nights, the quiet cuddles, the unbreakable bond—eternalized. Our MotherLove Kit is more than a keepsake; it's a celebration of you. #LacktoKit #BreastfeedingJourney #MotherhoodMoments #DIYJewelry #EternalLove
• •Headline: The Most Meaningful 5 Minutes of Your Day. Body: Being a mom is a full-time job. We know your time is precious. That's why we designed the Lackto Kit to be simple, quick, and beautiful. In just 5 minutes during baby's nap time, you can create an eternal reminder of your breastfeeding bond. A treasure made by you, for you. Tap to create your memory.
• •Headline: Eternalize Your Breastfeeding Story. Sub-headline: Our patented DIY kit has everything you need to transform a drop of your love into a beautiful, timeless jewel. The most personal keepsake you'll ever own.
• •On-screen text: "POV: You found a way to make your breastfeeding memories last forever ✨" -> "Only takes 5 mins!" -> "So easy & so special ❤️" -> "I'll treasure this forever 🥹". Caption: "The breastfeeding journey is too precious to forget. Create your own breast milk jewel with our DIY kit! #breastmilkjewelry #diymom #newmomgift #motherhood #LacktoKit"
• •Subject: A Story Only You Can Tell (And Wear). Body: Hi [Name], Your motherhood journey is unlike any other. It’s filled with moments of quiet strength and incredible connection that deserve to be honored. The Lackto Kit was created for this very reason—to help you capture the magic of your breastfeeding experience in a beautiful jewel made by you. It’s more than a memento; it’s your story of love, made tangible. [Shop Now]