Brand Tone

Humorous & Playful, Community-focused & Engaging, Authentic & Relatable, Passionate & Creative, Casual & Approachable

Brand Values

• •Community
• •Humor & Positivity
• •Self-Expression & Individuality
• •Sustainability
• •Quality
• •Passion for the Craft

Best Practices

• •The humor should resonate with their daily experiences.
• •Share content that is genuinely funny and relatable to the automotive and painting world.
• •Authenticity builds trust and strengthens the community bond.
• •Make the audience feel like part of the Lackiererblog family.
• •Ensure the values of sustainability and quality are also subtly woven in where appropriate.

Social Perception

The brand is perceived as being 'by them, for them,' given its origins within the painter community. They are seen as a source of humor, relatable content, and merchandise that reflects their professional identity and passion. Their TikTok presence suggests they are well-received, with videos garnering significant likes and engagement through memes and relatable automotive content.

Copy Examples

• •#Lackiererblog #Lackierer #PainterProblems #CarMemes #FYP #AutomotiveHumor #WerkstattWitz
• •#Lackiererblog #HoodieSeason #PainterGear #OversizedFashion #SustainableStyle #MadeForComfort
• •Their statement shirts are conversation starters.
• •Ich freue mich darauf, von dir zu hören! (I look forward to hearing from you!)
• •They aim to offer casual outfits with humorous sayings to lift spirits.