Brand Tone

Witty, Nostalgic, and Passionate

Brand Values

• •Artistic Integrity & Quality
• •Historical Appreciation
• •Independence
• •Community & Collaboration
• •Storytelling
• •Perseverance

Best Practices

• •Immerse in the Source Material: Regularly revisit the Lackadaisy webcomic, animated shorts, and creator interviews. Understand the characters' voices, the 1920s slang (used judiciously), and the blend of humor and drama.
• •Speak the Language (of the 1920s, lightly): Incorporate period-appropriate slang and turns of phrase sparingly and naturally to add flavor without alienating a modern audience. The original website even had a glossary to help with this. Maintain a balance so it feels authentic but not like a caricature.
• •Channel the Characters' Personalities: When writing about specific characters or merchandise featuring them, try to capture their individual quirks and voices (e.g., Rocky's manic energy, Mordecai's stoicism, Mitzi's resilience).
• •Highlight Artistic Quality & Craftsmanship: Emphasize the detail, care, and artistic talent that goes into both the IP and the merchandise. This aligns with the brand's value of quality.
• •Acknowledge and Engage the Community: Consistently express gratitude to the fans and backers. Frame purchases as direct support for the ongoing creation of Lackadaisy content, reinforcing the community-funded nature of the project. This also aligns with the brand's community-focused value.

Social Perception

Lackadaisy is viewed as a high-quality, Eisner-nominated webcomic with a dedicated fanbase. The animated pilot was a viral success, lauded for its stunning animation, music, and faithful adaptation. It's seen as a beacon of hope for independent animation.

Copy Examples

• •(Product: Rocky Plush) "Bring the chaos home! Our Rocky Rickaby plush is (almost) as unpredictable as the real deal. Perfect for jazz-fueled schemes or just a defiant cuddle. Snag yours and support the speakeasy – Atlas would've wanted it. (Probably.)"
• •(General Store Ad): "Step back into 1927, where the jazz is hot and the coppers are hotter on your tail. The Lackadaisy Store is your one-stop shop for goods straight from the St. Louis underworld. Every purchase keeps the lights on at the Little Daisy (and helps us make more animated trouble!)."
• •(Product: Lackadaisy Hoodie): "Wrap yourself in the velvety darkness of the Prohibition era. Our Lackadaisy Hoodie: so comfortable, it's almost criminal. Featuring art that's as smooth as a bootlegger's alibi. Get yours before it vanishes like a whiskey shipment in the night."
• •(Social Media Post for New Animation Episode/Comic Update): "Alright, you cool cats and kittens, the wait is over! More mayhem, more moxie, more... well, you'll just have to see. Dive back into the world of Lackadaisy. Your support made this happen – let's raise a glass (of 'grape juice,' of course) to that!"
• •(Email Newsletter Subject Line): "A Little Birdie (Or Was It a Cat?) Told Us You'd Like This..." (Body Teaser: "Fresh from the stills of St. Louis, new Lackadaisy treasures and a whisper of what's brewing behind the scenes. You won't want to miss this, see?")