Brand Tone

Professional & Expert, Caring & Personalized, Results-Oriented & Efficacious, Luxurious & Premium, Integrative & Holistic

Brand Values

• •Expertise & Professionalism
• •Personalization
• •Efficacy & Results
• •Quality
• •Client Well-being

Best Practices

• •Prioritize 'Expert Yet Approachable' Language
• •Emphasize Personalization at Every Touchpoint
• •Focus on Tangible Benefits and Results
• •Maintain a Premium and Confident Voice
• •Incorporate a Sense of 'Wellness' and 'Journey'

Social Perception

Clients perceive La Citronnade as highly professional and meticulous. Jodi Kiger is seen as passionate about skin health and dedicated to her clients. The treatments are viewed as effective, delivering real and lasting results, not just temporary 'feel-good' facials. The use of advanced techniques and high-quality products is recognized and appreciated. There's an impression of a high-value service that justifies the investment due to the innovative technology and results.

Copy Examples

• •Headline: Experience Intelligent Skincare. Reveal Your Radiant Truth. Body: At La Citronnade, we go beyond the surface. Licensed medical aesthetician Jodi Kiger integrates innovative technology with the world's finest clinical skincare to design a personalized journey to your most luminous skin. Book your bespoke facial treatment today.
• •Social Media Post (if active): Unlock your skin's potential. Our customized facials, featuring Environ and Biologique Recherche, are meticulously crafted to deliver not just a glow, but lasting health and vitality. What are your skin goals? #LaCitronnadeSkin #ClinicalFacial #PersonalizedSkincare #Environ #BiologiqueRecherche #RealResults
• •Service Description Snippet: More than just a facial, it's a transformation. Our Vita-Peptide Intensive Serum 4 Plus treatment, combined with advanced sonophoresis, deeply rejuvenates and visibly firms. Invest in your skin's future with La Citronnade.
• •Email Subject Line: Your Path to Beautiful Skin Starts at La Citronnade Email Body Snippet: Ready for a skincare experience that truly understands you? At La Citronnade, Jodi provides a thoughtfully curated regimen that suits your unique lifestyle, delivering real, transformative results. Discover the difference intelligent skincare can make.
• •Website Testimonial Highlight: 'This isn't just a feel-good facial; it delivers real, lasting results. My skin is so hydrated, soft and glowing.' - S.S. Experience the La Citronnade difference for yourself.