Brand Tone

Clinical & Scientific: The brand uses language like "integrative modalities" and "innovative technology" to establish scientific credibility. Professional & Authoritative: The voice is confident, knowledgeable, and rooted in 30 years of founder's expertise. Bespoke & Personal: Terms like "customized to your unique needs" and "personalized experience" highlight individual client journeys. Luxurious & Elevated: The service is framed as a "wellness experience" in a "beautifully inviting" space, indicating a premium offering.

Brand Values

• •Expertise and Education: Built on the founder's deep knowledge and credentials, positioning her as an expert who educates clients on their "skin journey".
• •Efficacy and Results: Strong emphasis on delivering "real, lasting results" through "evidence-based skin care" and advanced technology.
• •Personalization: Rejects a one-size-fits-all approach, valuing unique regimens for each client's lifestyle and needs.
• •Premium Quality: Exclusive use of high-end product lines (Environ, Biologique Recherche) and sophisticated technology signifies commitment to the highest quality.
• •Integrated Wellness: Promotes a holistic vision, viewing skincare as "integrated skin therapy" that contributes to overall well-being.

Best Practices

• •Lead with Expertise: Always anchor the copy in Jodi Kiger's extensive experience and qualifications, using phrases like "With 30 years of expertise" or "Guided by a master's touch."
• •Use Scientific, Not Flowery, Language: Maintain clinical and precise language, explaining benefits of terms like "sonophoresis" rather than using generic descriptions.
• •Emphasize Personalization: Consistently use words like "bespoke," "customized," "tailored," and "your unique needs" to reinforce individualized care.
• •Focus on "Intelligent" Transformation: Frame results as outcomes of an "intelligent approach" and "thoughtfully curated regimen" to appeal to sophisticated consumers who value evidence-based processes.
• •Maintain an Elevated and Exclusive Tone: Ensure copy is professional, calm, and confident, avoiding slang or aggressive sales tactics, to reflect a premium, appointment-based service.

Social Perception

La Citronnade is perceived as a premium, results-driven skincare service for a discerning clientele. Clients view it as a serious investment in skin health, guided by a trusted and highly qualified expert. Its reputation is primarily linked to Jodi Kiger's personal brand, known for professionalism, meticulousness, and passion. The lack of a broad social media presence suggests an exclusive appeal to clients seeking private, specialized care.

Copy Examples

• •The Intersection of Science and Skin. Experience a bespoke clinical facial that delivers intelligent, lasting results.
• •Jodi Kiger, Licensed Medical Aesthetician. Transforming skin through science, technology, and 30 years of expertise. By appointment only.
• •Your Personalized Path to Radiant Skin Starts Here
• •Our Micro-Needling therapy is more than a procedure—it's a clinical renewal process. Guided by expert hands, we stimulate your skin's natural collagen production to intelligently address texture, tone, and firmness for visible, long-term vitality.
• •'This isn't just a feel-good facial; it delivers real, lasting results.' - S.S. Discover the transformative power of a truly personalized skin regimen.