Brand Tone

sophistication, luxury, and aspiration

Brand Values

• •Quality and Craftsmanship
• •Sensory Experience
• •Elegance and Sophistication
• •Customer Satisfaction

Best Practices

• •Maintain a Lexicon of Luxury: Consistently use words that evoke a sense of high-end quality and sophistication. Create a list of brand-approved words like "opulent," "refined," "bespoke," "curated," and "indulgent" to be used across all marketing materials.
• •Focus on Storytelling: Continue to build narratives around each scent. Instead of just listing ingredients, tell the story of the inspiration behind the fragrance. This creates a more engaging and memorable experience for the customer.
• •Emphasize Quality and Craftsmanship: Always mention the "hand-poured" nature of the candles and the high-quality ingredients used. This justifies the luxury positioning and builds trust with consumers.
• •Engage the Senses: Use descriptive and evocative language that appeals to the sense of smell. Describe the mood and feeling that each scent creates, not just the scent itself.
• •Consistent Visual and Textual Aesthetics: Ensure that the tone of the copy is reflected in the brand's visual identity. The sophisticated and luxurious language should be paired with high-quality, elegant imagery and a clean, modern design across the website and social media.

Social Perception

The general perception of Laci Parx is positive. Customers frequently describe the products as "luxurious," "long-lasting," and having "wonderful smelling" scents, highlighting elegant packaging and product effectiveness. The brand is actively building a community through social media engagement and local event participation, suggesting a growing and positive reputation.

Copy Examples

• •Unveil the essence of a midnight garden. Our latest hand-poured candle, 'Velvet Jasmine,' captures the intoxicating aroma of night-blooming jasmine, mingled with hints of sandalwood and musk. Light it to transform your space into a sanctuary of serene luxury.
• •Elevate your every day. A single spritz of our 'Coastal Linen' universal mist spray will fill your home with the crisp, clean scent of sea salt and fresh linens. The perfect touch of sophistication for your home and on the go.
• •Create your own atmosphere of opulence. Our collection of luxury fragrances is designed to envelop your senses and transport you to moments of pure indulgence. Which Laci Parx scent is your signature?
• •A treat for the senses awaits. For a limited time, experience the world of Laci Parx with 20% off your next order. Discover our collection of hand-poured candles and luxurious home mists. Your journey into opulence begins now.
• •Inspired by the vibrant energy of a downtown art gallery, our 'Gallery' candle is a complex and modern fragrance. With notes of bergamot, white balsam, and a hint of patchouli, this scent is for the bold and the sophisticated. Hand-poured with a commitment to quality, it promises hours of captivating aroma.