Brand Tone

Passionate, expert, and direct; confident and grounded in technical knowledge, reflecting authenticity as a serious, high-end performance shop.

Brand Values

• •Performance and Quality
• •Expertise and Innovation
• •Customer-Centric Approach
• •Community and Passion

Best Practices

• •Lead with Expertise: All copy should reflect the deep technical knowledge of the brand. Use specific details about materials, manufacturing processes, and performance gains to build credibility.
• •Focus on Performance, Not Just Price: While price is a factor, the primary focus should always be on the performance benefits and quality of the products. Frame the cost as an investment in durability and excellence.
• •Maintain a Direct and Confident Voice: Avoid overly casual or salesy language. The tone should be direct, confident, and to the point, as if an expert is speaking directly to an informed enthusiast.
• •Show, Don't Just Tell: Utilize high-quality photos and videos of their products, in-house fabrication, and race cars to visually reinforce the brand's commitment to quality and performance. Customer testimonials and build showcases are also powerful tools.
• •Embrace the Passion: While the tone is professional, it should also convey a genuine passion for cars and racing. This shared enthusiasm is what connects the brand with its core audience. Use evocative language that speaks to the thrill of driving and the pursuit of performance.

Social Perception

Perceived as a high-end, expert-level performance shop, known for exceptional quality products, albeit at a premium price. Seen as a trusted go-to for serious Subaru owners willing to invest in top-tier performance, with quality justifying the cost and high trust in their technical abilities.

Copy Examples

• •Engineered on the track, for your street machine. Our new LP Signature Series exhaust isn't just about a more aggressive sound; it's about unlocking the true potential of your engine. Hand-welded from 304 stainless steel and dyno-tested for proven gains, this is the last exhaust system you'll ever need. Feel the difference. Hear the power.
• •Your Subaru has more to give. Our expert tuners, with over two decades of championship-winning experience, will custom-calibrate your ECU to optimize power, torque, and drivability. We don't use generic maps. We tailor every tune to your specific vehicle and modifications. Schedule your dyno session today and unleash the beast within.
• •The heart of a champion. For a limited time, upgrade to our legendary AK-series forged engine and receive a complimentary track-day inspection. Built to withstand the rigors of racing, our engines deliver reliable, high-output performance for the street or the track. Don't just modify your car. Transform it with Lachute Performance.
• •From showroom stock to a true road-and-track weapon. This client's STI is now equipped with our full Stage 3 package, including our custom-fabricated downpipe and signature LP tune. The result? A responsive, powerful, and exhilarating driving experience. What's your next performance goal?
• •Born from the mud and gravel of rally racing, Lachute Performance was founded with a single purpose: to push the limits of Subaru performance. Every product we create, every car we tune, is infused with the knowledge and passion gained from years of competing and winning at the highest levels of motorsport. We are not just mechanics; we are racers, engineers, and enthusiasts dedicated to our craft.