Brand Tone

Informative & Educational, Confident & Assuring, Value-Oriented & Smart, Accessible Luxury, Established & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Value & Affordability
• •Customer Satisfaction
• •Transparency & Trust
• •Tradition & Legacy

Best Practices

• •Educate, Don't Just Sell: Incorporate informative details about CZ, gold quality, or craftsmanship to empower the customer and build trust. This reinforces the brand's expertise.
• •Emphasize Value and Smart Choices: Frame the choice of CZ or wholesale gold as an intelligent and savvy decision, highlighting the benefits of quality at an accessible price point.
• •Maintain a Confident and Assuring Voice: Use language that reflects the company's belief in their product quality, backed by guarantees and their manufacturing heritage.
• •Showcase Heritage and Expertise: Weave in mentions of their long history and Los Angeles-based manufacturing to underscore their experience and trustworthiness.
• •Be Inclusive and Celebratory: When addressing specific markets (like the Latino community for gold jewelry) or occasions (like engagements), use language that is welcoming and resonates with their traditions and celebrations.

Social Perception

Positive for CZ Jewelry, Trusted Manufacturer, Good Customer Service, Go-To for Affordable Engagement Rings, Wholesale Gold Supplier

Copy Examples

• •Headline: "Why Choose Cubic Zirconia? Unveil Brilliance Without Breaking the Bank." Body: "At LA Chic Jewelry, we believe luxury should be accessible. Our AAA-certified Cubic Zirconia offers the sparkle and beauty of a flawless diamond, crafted with three generations of expertise. Make a smart, stunning choice."
• •Headline: "Your Dream Ring, Made Real. Custom Designs by LA Chic Jewelry." Body: "Have a unique vision? Our artisans in the heart of the LA Jewelry District will bring it to life. From sketch to stunning reality, experience the joy of bespoke jewelry, crafted with quality and passion."
• •Headline: "Generations of Craftsmanship in Every Gleam." Body: "Since 1979, LA Chic Jewelry has been dedicated to exceptional quality and timeless design. Trust our legacy of expertise for jewelry that you'll cherish for a lifetime – and the quality to ensure it."
• •Headline: "The Secret’s Out: Affordable Luxury is Spelled C-Z." Body: "Why overspend on mined diamonds? Our expertly cut Cubic Zirconia delivers breathtaking brilliance and lasting beauty, set in high-quality precious metals. Invest in sparkle, not just a price tag."
• •Headline: "Celebrating Your Moments with LA Elegance: Wholesale 14K Gold." Body: "Discover our rich collection of 14K gold chains, bracelets, and rings. As Downtown LA's trusted gold jewelry wholesaler, we offer traditional craftsmanship and contemporary styles, especially for the vibrant Latino market."