Brand Tone

Inspirational, Empathetic, and Action-Oriented

Brand Values

• •Authenticity
• •Purposeful Entrepreneurship
• •Sustainable Success
• •Community
• •Empowerment

Best Practices

• •Always Lead with Empathy: Start your copy by acknowledging a specific feeling or struggle your audience experiences (e.g., "Feeling overwhelmed?", "Dreaming of...?"). This builds an immediate connection.
• •Speak Like a Mentor, Not a Guru: Use collaborative and empowering language. Phrases like "Let's build," "I'll guide you," and "You've got this" position the brand as a supportive partner rather than an untouchable expert.
• •Balance Inspiration with Action: Every piece of inspirational content should be paired with a clear, simple, and actionable next step. If you talk about the dream, immediately provide the first step to achieve it.
• •Tell Authentic Stories: Weave in personal anecdotes and reflections about the entrepreneurial journey—both the successes and the challenges. This reinforces the value of authenticity and makes the brand more relatable and trustworthy.
• •Maintain a Consistent Voice: Whether writing a short tweet or a long blog post, the core tone—supportive, clear, and empowering—must remain the same. Use "tú" and a conversational style to maintain a close, one-on-one feel.

Social Perception

The brand is perceived as a credible and relatable authority in the niche of personal branding for creatives. Followers and clients view her as a genuine and accessible mentor, reflecting trust and appreciation for her practical and empathetic advice. While the brand name might cause minor confusion with a song for the general public, for the target audience searching for branding guidance, the perception is professional and focused, creating a strong, recognizable, and professional image through consistent visual identity and clear messaging across platforms.

Copy Examples

• •Headline: Feeling stuck between what you love and what pays the bills? You're not alone. Body: That feeling of having a brilliant creative passion but being terrified it can't be a 'real' business is where so many of us start. But what if the only thing missing isn't talent, but a roadmap? Let's talk about the three foundational steps to turn your creative spark into a sustainable brand. It starts with clarity, not a bigger workload. Drop a ✨ if you're ready to build with passion and purpose.
• •Headline: Your Passion Is Your Power. Let's Build a Brand That Proves It. Sub-headline: Stop chasing trends and start building an authentic business that you love. I give you the tools and strategy to thrive as a creative entrepreneur, without the burnout.
• •Subject: Tired of feeling like a slave to your business? Let's change that.
• •Title: The Anti-Burnout Business Planner for Creatives Description: This isn't just another to-do list. This is your strategic partner for building a business that respects your creative energy. Designed specifically for the non-linear mind, this planner helps you map out your big vision, break it down into actionable goals, and—most importantly—schedule the rest and inspiration you need to stay brilliant.
• •Body: You didn't start your business to spend 80% of your time on marketing you hate. What if your brand could attract the right clients, just by being authentically you? My free 30-minute masterclass shows you how to define your unique brand identity and create content that connects. Headline: Build a Brand That Feels Like You. CTA: Watch Now