Brand Tone

Artisanal & Passionate, Sophisticated yet Approachable, Educational, Community-Oriented, Slightly Playful (on TikTok)

Brand Values

• •Quality
• •Artisanship & Tradition
• •Customer Satisfaction
• •Passion
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Passionate, Sophisticated yet Approachable, Educational, Community-Oriented) with specific examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice.
• •Prioritize "Artisanal" and "Quality" Keywords: Consistently weave in terms that reinforce the handcrafted, high-quality nature of the products (e.g., "handcrafted," "small-batch," "premium ingredients," "traditional methods," "artisan").
• •Balance Sophistication with Warmth: While showcasing the gourmet aspect, ensure the language remains inviting and not intimidating. Use clear, descriptive language that evokes sensory pleasure without being overly technical or exclusive.
• •Adapt to the Platform, Maintain Core Identity: While the tone might become slightly more playful on TikTok versus more informative on the website, the core values of quality, artisanship, and passion should always shine through.
• •Engage and Educate: Use copy to not only sell but also to share knowledge about charcuterie – its origins, pairings, and the craft involved. This builds authority and a deeper connection with the audience. Encourage interaction by asking questions and responding to comments in the established brand voice.

Social Perception

High-Quality Provider, Special Occasion Treat, Trustworthy & Knowledgeable, Visually Appealing, Engaging (especially on Instagram)

Copy Examples

• •Instagram Post (Artisanal & Passionate): Crafted with passion, cured to perfection. ✨ Each slice from La Charcutería Artesanal tells a story of tradition and the finest ingredients. Elevate your moments. #ArtisanalCharcuterie #HandcraftedGoodness #GourmetExperience
• •Facebook Ad (Sophisticated yet Approachable): Planning a special gathering? Let La Charcutería Artesanal bring the 'wow' factor. Our curated boards are a feast for the eyes and the palate. Easy to order, delightful to share. Discover your perfect platter today! #CharcuterieBoard #ArtisanMade #CelebrateInStyle
• •Website Homepage Snippet (Educational & Quality-focused): More than just cured meats – it's an art form. At La Charcutería Artesanal, we pour our hearts into selecting the finest local ingredients and honoring age-old techniques to bring you an unparalleled charcuterie experience. Learn more about our process and taste the difference.
• •TikTok Video Caption (Playful & Engaging): Charcuterie ASMR anyone? 😉 Watch us build this dreamy board! What’s your must-have on a charcuterie platter? 👇 #CharcuterieArt #FoodieFun #TikTokFood #LaCharcuteriaArtesanal
• •Email Newsletter Subject (Community-Oriented & Exclusive): A Taste of Tradition: Join Our Upcoming Charcuterie Workshop! 🧀🍇 Be the first to know and book your spot to learn the secrets behind the perfect board. #CharcuterieClass #ArtisanSkills #CommunityLove