Brand Tone

Aspirational & Dreamy, Feminine & Elegant, Youthful & Playful, Visually Driven, Community-Oriented (emerging)

Brand Values

• •Femininity & Empowerment
• •Individuality & Self-Expression
• •Romanticism & Beauty
• •Vintage Inspiration with Modernity
• •Quality Craftsmanship (aspired)

Best Practices

• •Embrace Whimsical & Evocative Language: Use descriptive words that paint a picture of romance, fantasy, and delicate beauty. Think "ethereal," "whispering," "enchanted," "dreamlike," "sun-dappled."
• •Focus on "Feeling" & Transformation: Connect the clothing to the emotions and experiences it can evoke. How does wearing LaceMade make someone *feel*? (e.g., confident, beautiful, like a character in a story).
• •Maintain a Balance of Vintage & Modern: While rooted in vintage aesthetics, ensure the copy feels fresh and relevant, not dated. Highlight the contemporary interpretation of classic styles.
• •Incorporate Storytelling Elements: Allude to narratives, fairytales, art, and nature – the brand's own sources of inspiration. Encourage customers to see themselves as part of a larger, beautiful story.
• •Use a Gentle, Inviting Call to Action: Encourage exploration and discovery rather than aggressive sales tactics. Phrases like "Discover your dream piece," "Explore the collection," or "Let us adorn your moments" fit the romantic and approachable tone.

Social Perception

Aesthetically Pleasing & Unique, Good Value for Unique Styles (by some), Concerns about Sizing and Fit, Mixed Customer Service Experiences, Quality Inconsistencies, Fast Fashion Ambiguity, Influencer Presence

Copy Examples

• •Headline: Step into a Waking Dream. Body: Our latest collection whispers tales of enchanted gardens and moonlit dances. Discover pieces crafted not just to be worn, but to be lived in, beautifully. #LaceMadeDreams
• •Headline: Unveil Your Inner Muse. Body: Inspired by timeless romance and the delicate touch of lace, each garment is a love letter to your unique elegance. Find the silhouette that sings to your soul. #FemininePowerLaceMade
• •Headline: More Than Just a Dress, It's a Feeling. Body: Slip into the soft embrace of vintage charm and modern grace. Let every ruffle, ribbon, and intricate detail tell your story. What fairytale will you write today? #VintageModernLaceMade
• •Headline: For the Romantic at Heart, By Design. Body: We believe in the magic of a perfectly placed bow, the allure of delicate lace, and the power of a dress to transform your day. Explore designs born from art, nature, and a love for the exquisite. #LaceMadeMagic
• •Headline: Dare to Dainty. Body: Embrace your femininity with pieces that are as unique and spirited as you are. From ethereal gowns to charming corsets, let your LaceMade style bloom. #WearYourStoryLaceMade