Brand Tone

Passionate & Enthusiastic, Accessible & Inclusive, Curated & Knowledgeable, Community-Oriented & Supportive, Modern & Fresh, Friendly & Welcoming

Brand Values

• •Accessibility of Art
• •Promotion of Emerging Talent
• •Curation and Quality
• •Community Engagement
• •Passion for Art
• •Innovation

Best Practices

• •Always Emphasize Accessibility: Use inclusive language. Avoid overly academic or elitist art jargon. Frame art as something enjoyable and attainable for everyone (e.g., "art for every budget," "start your collection").
• •Show Genuine Enthusiasm: Let your passion for the art and artists shine through. Use vibrant, positive, and engaging words.
• •Be Artist-Centric: Highlight the artists behind the work. Share their stories (briefly), their vision, and celebrate their talent. This reinforces the value of supporting emerging creators.
• •Maintain a Friendly & Invitational Voice: Whether online or in print, make the audience feel welcome to explore, ask questions, and visit the physical locations. Use conversational language where appropriate, especially on social media.
• •Stay True to "Urban & Contemporary": Ensure the language reflects the modern, fresh, and sometimes edgy nature of the art genres you specialize in, while still being broadly understandable.

Social Perception

Positive & Respected, Vibrant & Cool Spot, Go-To Place for Urban/Contemporary Art, Trustworthy & Approachable, Supportive of Artists

Copy Examples

• •Fresh off the press! Dive into the vibrant world of [Artist Name] with their latest limited edition print, exclusively at La Causa. Affordable, original, and ready to transform your space. Because great art is for everyone. ✨ #LaCausaArtShop #UrbanArt #ContemporaryArt #MadridArt #ArtForEveryone #NewArtist
• •La Causa Art Shop: Your home for bold urban and contemporary art. Discover emerging talents, collect unique pieces, and let art inspire your everyday. Explore our gallery and shop in the heart of Madrid or online, worldwide.
• •Join us at La Causa Galería (MXM) this Thursday! We're thrilled to unveil '[Exhibition Title],' a stunning new collection by the incredible [Artist Name]. Come meet the artist, connect with fellow art lovers, and experience the freshest contemporary art Madrid has to offer. All are welcome! #ArtOpening #MadridEvents #ContemporaryPainting #SupportEmergingArtists #LaCausaGaleria
• •This one-of-a-kind piece by [Artist Name] speaks volumes. Created with [Medium], it captures [brief description of the artwork's theme/feeling]. An authentic work from one of today's most exciting emerging urban artists, complete with a certificate of authenticity. Own a piece of 'la causa' – the cause of contemporary creativity.
• •Malasaña art vibes! 🤩 So many cool prints, ceramics, and originals packed into our little corner of Madrid. Come say hi at Calle Jesús del Valle 27 or tap the link in bio to shop online! 🖼️✨ #LaCausaArtShop #Madrid #Malasaña #ArtShop #Illustration #SupportArtists