Brand Tone

Informative, Trustworthy, Natural, Sophisticated, Calm

Brand Values

• •Quality
• •Natural & Wellness-Oriented
• •Transparency/Education
• •Professionalism
• •European Origin/Craftsmanship

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Informative, not clinical," "Sophisticated, not pretentious," "Calm, not passive"). Provide examples of "do" and "don't" phrases.
• •Prioritize Clarity and Information: Ensure that copy is easy to understand and provides genuine value to the reader, especially when dealing with products like CBD where education is key. Avoid jargon where possible, or explain it clearly.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the brand's visual identity. The calm, natural imagery of La Catalana should be matched with equally calm, reassuring, and natural-sounding language.
• •Focus on Benefits, Grounded in Facts: Highlight the potential benefits of the products in a way that is relatable and aspirational, but always ground these claims in the reality of the product's features and quality (e.g., lab testing, natural ingredients).
• •Adapt Subtly for Different Platforms, but Keep Core Values Consistent: While the tone on LinkedIn will be more formal than on Instagram, the underlying values of quality, naturalness, and trustworthiness should permeate all communications. The way you say it might change slightly, but what you stand for remains the same.

Social Perception

Customers (based on limited public data): Likely perceive the brand as a provider of high-quality, reliable CBD products. Those engaging on Instagram are likely interested in wellness and natural remedies. Public/General Audience: Awareness might be limited to those actively seeking CBD products or those within the B2B cannabis industry. The brand doesn't appear to be aiming for a loud, mass-market appeal but rather a more discerning customer base. B2B Partners: Would likely see La Catalana CBD as a credible and quality-focused supplier, given their professional LinkedIn presence and emphasis on certifications.

Copy Examples

• •Instagram Post (Product Focus): "Discover the pure essence of well-being. Our CBD oils are crafted from meticulously cultivated European hemp, delivering nature's balance directly to you. Experience the La Catalana difference. #CBDlife #NaturalWellness #LaCatalanaCBD"
• •Website Banner (Homepage): "Elevate Your Wellness Journey. Premium, Lab-Tested CBD Products. Naturally Sourced. Expertly Crafted."
• •LinkedIn Post (B2B Focus): "La Catalana CBD: Your trusted partner for wholesale GMP-certified CBD solutions. We are committed to quality, transparency, and sustainable European cultivation. Connect with us to explore our premium product range for your business."
• •Email Marketing (Customer Nurturing): "At La Catalana, we believe in the power of nature to enhance your daily life. Explore our latest blog post on [relevant CBD topic] and learn how our commitment to quality can support your wellness goals."
• •Product Description (Cosmetic): "Indulge your skin with the gentle touch of nature. Our CBD-infused [cosmetic product name] combines the soothing properties of cannabidiol with nourishing botanicals for a truly revitalizing experience. Pure. Effective. Naturally beautiful."