Brand Tone

personable, enthusiastic, and inspiring

Brand Values

• •Passion and Creativity
• •Personal Connection and Service
• •Quality and Craftsmanship
• •Joy and Accessibility

Best Practices

• •Continuously weave the personal narrative of the aunt and niece duo into the copy to build a strong emotional connection.
• •Use a conversational, second-person voice ("you," "your") to frame products around how they fit into the customer's life and enhance their personal style.
• •Emphasize the 'handmade' and 'hand-selected' angle to communicate quality, care, and uniqueness.
• •Use an inspiring and enthusiastic voice with positive, uplifting language that motivates creativity and confidence in style choices.
• •Foster a sense of community by encouraging interaction, asking questions, and sharing customer stories or photos.

Social Perception

Highly positive, trusted for gifting, authentic, and reliable

Copy Examples

• •More than an accessory, it's a story. Our new 'Verona' pearl necklace is crafted by hand with a passion for the details we know you'll love. Wear it and tell your own story.
• •Your wardrobe called —it's ready for a little joy. Our new hand-selected fashion collection has arrived, filled with effortless pieces designed to make you feel as bright as the days ahead.
• •It's all in the details ✨. This piece was handmade by us, hoping to find a place in your collection. How would you style it? Let us know below! #LacaskaStyle #HandmadeWithLove
• •LACASKA is more than a store; it ’s our shared dream. We're Carmen and Katja, an aunt and niece who believe in the power of a beautiful accessory or the perfect dress. Every item is handmade or hand-selected by us, for you.
• •A little piece of our passion, handcrafted for you. Discover our latest handmade jewelry. Each piece is a labor of love, designed to add a unique touch to your personal style.