Brand Tone

Welcoming and Community-Oriented, Enthusiastic and Passionate, Culturally Proud, Approachable and Friendly

Brand Values

• •Community Focus: The store aims to be a central point for book lovers in Aguadilla and a supportive space for the local community.
• •Accessibility to Literature: Offering a wide range of books in both English and Spanish for all ages, and providing online ordering, demonstrates a commitment to making books accessible.
• •Cultural Representation and Promotion: Specializing in books relevant to the Puerto Rican context and offering local cultural gifts.
• •Joy of Reading: The diverse selection and enthusiastic social media presence promote reading as an enjoyable and engaging activity.
• •Customer Service: Positive mentions of staff and high review ratings suggest a value placed on good customer experience.

Best Practices

• •Embrace Bilingualism Naturally: Seamlessly integrate Spanish and English (or Spanglish where appropriate and authentic to the audience) in a way that feels natural and inclusive, reflecting the cultural context of Puerto Rico.
• •Use Warm and Inclusive Language: Employ welcoming phrases, address the community directly (e.g., "tu librería," "¡Te esperamos!"), and foster a sense of belonging.
• •Incorporate Local Flavor and Cultural References: Mention Puerto Rican culture, identity ("boricua"), and local specifics (like Aguadilla Mall) to reinforce the brand's roots and connect with the local audience.
• •Stay Enthusiastic and Current: Reflect a genuine passion for books and reading. Keep up with social media trends (especially on platforms like TikTok) to engage a broader audience while staying true to the brand's core.
• •Highlight Community and Connection: Regularly create copy that emphasizes the bookstore as a community hub, a place for discovery, and a supporter of local talent.

Social Perception

Positive and Highly-Rated, Valued Community Resource, Engaging and Modern, Authentic

Copy Examples

• •¡Tu próxima aventura literaria te espera en La Casita Books & Gifts! Somos tu librería boricua en Aguadilla Mall, con tesoros en inglés y español para todas las edades. ¡Visítanos y siente la magia de leer!
• •¡Acabaditos de llegar! 📚🔥 Desde los romances más ‘spicy’ hasta los clásicos que te tocan el alma. ¡Corre a La Casita en Aguadilla Mall o mira las novedades en nuestra web! #LaCasitaBooks #PuertoRicoLee #NovedadesLiterarias
• •¿Buscando un regalo con sabor boricua? En La Casita Books & Gifts tenemos detalles únicos que cuentan nuestra historia. ¡El regalo perfecto para esa persona especial te espera aquí! #RegalosConCultura #HechoEnPR
• •¡Apoyando lo nuestro! ✨ Este sábado, conoce a [Nombre del Autor Local] en La Casita. Ven a compartir, descubre su nueva obra y celebra el talento de Puerto Rico. ¡Te esperamos en tu casa de libros! #ComunidadLaCasita #AutoresBoricuas
• •¿Antojo de lectura pero no puedes llegar al mall? ¡No hay problema! Tu librería La Casita Books & Gifts lleva tus libros favoritos directo a tu hogar. Ordena fácil y rápido en lacasitabooksandgifts.com. 📖💻 #LibrosADomicilio #TuLibreriaOnline