Tono de Marca

Sophisticated & Modern, Authentic & Transparent, Passionate & Conscious, Refreshing & Enjoyable, Innovative

Valores de Marca

• •Sustainability & Ecological Awareness
• •Natural Quality & Purity
• •Social Responsibility
• •Craftsmanship & Innovation
• •Conscious Enjoyment & Quality

Mejores Prácticas

• •Emphasize Natural Origins & Purity: Always highlight the absence of artificial additives and the natural source of flavor and color from fruits, particularly the unique cascara. Use words like "natural," "pure," "real fruit," "no artificial..."
• •Weave in Sustainability & Social Impact: Subtly or directly mention the upcycling of cascara and the support for coffee farmers. This reinforces the "conscious choice" aspect of the brand. Phrases like "consciously crafted," "planet-friendly," "supporting communities" can be effective.
• •Maintain a Sophisticated yet Accessible Voice: Use clear, elegant language that reflects the premium quality of the product, but avoid overly technical jargon. The tone should feel aspirational yet inviting.
• •Focus on the Unique Taste Experience: Describe the flavor profile (fruity-tart, refreshing, notes of grapefruit/raspberry/cascara) in an appealing way that piques curiosity and sets it apart from competitors.
• •Inspire Moments of Enjoyment: Connect LACASCARA with positive experiences – relaxing evenings, celebrations, mindful moments. Use evocative language that paints a picture of these occasions. Showcasing versatility through recipe suggestions also helps.

Percepción Social

Innovative and Unique, High Quality and Natural, Sustainable and Ethical, Tasty and Refreshing, Trustworthy and Successful

Ejemplos de Copy

• •LACASCARA: Sip Sustainably. Taste the Revolution. Discover the vibrant taste of upcycled coffee cherries, handcrafted into an award-winning aperitivo. Pure, natural, and consciously created. That's the LACASCARA difference. #DrinkDifferently #SustainableSpirits
• •More Than an Aperitif. It's a Choice. Choose natural ingredients. Choose to support coffee farmers. Choose a taste experience unlike any other. LACASCARA – consciously crafted for your moments of pure enjoyment. Find your favorite recipe on our site!
• •Uncap the Extraordinary. Tired of the same old spritz? LACASCARA offers a refreshingly fruity-tart burst, born from the rare cascara fruit and a passion for quality. No artificial anything. Just pure, award-winning delight.
• •From "Waste" to "Wow". The LACASCARA Story. We saw potential where others saw a byproduct. By upcycling the coffee cherry's cascara, we've created a premium aperitivo that’s as kind to the planet as it is to your palate. Join the conscious drinking movement.
• •Your Perfect Aperitivo Moment Awaits. Naturally. Whether it's a vibrant Spritz, a zesty Tonic mix, or simply pure on ice – LACASCARA elevates every occasion. Crafted with love in Germany, for those who expect more from their drink.