Brand Tone

Elegant & Sophisticated, Passionate & Knowledgeable, Appreciative & Artistic, Friendly & Accessible, Predominantly French

Brand Values

• •Quality & Craftsmanship
• •Education & Discovery
• •Aesthetic Appeal & Design
• •Passion for Wine Culture
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Embrace "Elegant Expertise": Always combine knowledgeable insights with sophisticated language and visuals. Avoid overly casual slang or overly technical jargon that could alienate a broader audience. The tone should feel like a conversation with a well-informed, passionate friend.
• •Visual Storytelling is Key: Ensure all imagery (product photos, social media posts) reflects the high quality, artistic, and elegant nature of the brand. Lifestyle shots should evoke aspiration and appreciation for wine culture.
• •Maintain a Passionate Undercurrent: Let the genuine love for wine and spirits shine through in descriptions, blog posts, and social media captions. Share interesting facts, historical tidbits, or the stories behind terroirs and drinks.
• •Consistent French Touch (with clear English for accessibility): While the primary language for broader reach is English, subtly weave in French terms (correctly used and perhaps briefly explained if obscure) or references to French heritage to reinforce brand identity, especially on platforms like Instagram where the French voice is more established. Ensure the primary website and customer service offer flawless English for international customers.
• •Uphold Quality in Communication: Mirror the product quality in all written communications. This means meticulous proofreading, clear and concise information, and a polite, helpful approach in customer service interactions, reflecting the positive experiences noted in reviews.

Social Perception

Highly Regarded for Quality and Design, Valued for Educational Content, Seen as a Great Gift Option, Trusted Source, Positive Customer Service Experience, Authentically French

Copy Examples

• •Uncork the secrets of the Rhône. Our new, meticulously designed map guides you through every prestigious appellation and sun-drenched terroir. Adorn your space with the art of French winemaking. Discover the Rhône, elegantly.
• •Elevate your home bar. Our 'Art of Mixology' poster is more than a guide; it's a statement. Crafted with passion, designed for the discerning. Which classic cocktail will you master first? #CocktailArt #HomeBarElegance #LaCarteDesVinsSVP
• •Journey into the nuanced world of wine aromas. Our latest illustrated guide demystifies the scents that make each sip unique, from fruity to earthy. Enhance your tasting, enrich your passion. Explore the collection.
• •Searching for the perfect gift for the wine aficionado in your life? Inspire their passion with our beautifully crafted maps and tasting journals. Designed in France, cherished worldwide. Give the gift of discovery.
• •Beyond the Bottle: Explore the World of Wine. Our acclaimed atlases and guides offer a rich, visual journey through global vineyards and spirits. Penned with expertise, designed for delight. Start your exploration.