Brand Tone

professional, educational, and supportive

Brand Values

• •Quality and Safety
• •Education and Empowerment
• •Innovation
• •Customer-Centricity
• •Reliability and Performance

Best Practices

• •Prioritize Education: Frame product descriptions and social media posts around educating the audience, whether it's about application techniques, product ingredients, or industry best practices.
• •Emphasize Quality and Safety: Consistently mention the science, research, and quality control behind the products to reinforce trustworthiness.
• •Maintain a Supportive Voice: Use encouraging and empowering language, positioning the brand as a partner in the lash artist's success.
• •Be Professional yet Approachable: While maintaining a high standard of professionalism, don't be afraid to inject warmth and a friendly tone, especially in social media interactions and customer service.
• •Showcase Expertise: Share tips, tutorials, and insights that demonstrate deep knowledge of the lash industry, reinforcing the brand's authority and commitment to education.

Social Perception

Positive Customer Feedback, Valued Training, Reputable Supplier, Responsive and Helpful, Strong Instagram Presence, Engaging TikTok Content

Copy Examples

• •Elevate your artistry with The Lash Shop. Our science-backed formulas and accredited training empower you to create stunning, lasting lash transformations. Discover the difference quality makes.
• •Master the art of the perfect lash lift. Our comprehensive online and in-person courses, led by industry experts, provide the in-depth knowledge and hands-on skills you need to excel. Enroll today and lift your career.
• •Tired of inconsistent results? The Lash Shop's meticulously tested adhesives and premium lash extensions offer the reliability and performance professional artists demand. Trust in products designed for your success.
• •Join The Lash Shop community! We're more than just a supplier; we're your partner in growth, offering ongoing support, cutting-edge products, and the education you need to thrive in the evolving lash industry.
• •Experience the innovation of our Instant Lash Lift System – flawless, lasting lifts in just 14 minutes. Designed for efficiency and stunning results, it's a game-changer for your salon.