Brand Tone

Empowering, Mystical, and Educational

Brand Values

• •Authenticity
• •Spiritual Growth
• •Customer Connection
• •Quality Craftsmanship

Best Practices

• •Use "You-Centric" Language: Always frame the copy around the customer. Instead of "Our new candle has Rose Quartz," write "Your new candle helps you open your heart with Rose Quartz." This reinforces the brand's role as a supportive guide on the customer's journey.
• •Focus on the Transformation, Not Just the Tool: Don't just sell a crystal; sell the feeling or outcome it facilitates. Instead of "This is Amethyst," write "This Amethyst helps calm your mind for a more restful sleep." Explain the benefit and the spiritual transformation the tool enables.
• •Maintain a Consistent Mystical & Empowering Vocabulary: Regularly use words that align with the brand's tone, such as connect, align, illuminate, manifest, intuition, energy, journey, sacred, magic, empower, and flow.
• •Educate and Add Value: Continue creating content like the #lblcrystalinfo series. By educating the audience, the brand builds authority and trust, positioning itself as a knowledgeable resource, not just a retailer.
• •Tell Stories: Incorporate storytelling into product descriptions and social media posts. Share the story behind a particular design, the history of a specific symbol or stone, or customer testimonials about how a product has impacted them. This creates a deeper emotional connection to the brand and its offerings.

Social Perception

LaBrujitaLuna is perceived very positively by its customers as a trustworthy and reliable source for high-quality, handmade spiritual products. It's associated with beautiful products, excellent customer service, fast shipping, and quick, friendly communication, formally validated by its "Star Seller" status.

Copy Examples

• •Instagram Post (Showcasing a new crystal): Headline: Connect with Your Inner Strength. Meet Black Tourmaline. Body: Feeling the weight of the world? Black Tourmaline is your spiritual guardian, a powerful stone that grounds your energy and shields you from negativity. Let it be the anchor in your storm. Tap to shop our new hand-wrapped pendants and carry your shield with you. #LaBrujitaLuna #BlackTourmaline #EnergyShield #SpiritualTools
• •Product Description (for a 'Self-Love' candle): Title: Rose Quartz & Peony Infused 'Anahata' Heart Chakra Candle. Description: Open your heart to the gentle, nurturing energy of our 'Anahata' candle. Hand-poured with soy wax and infused with real Rose Quartz chips, dried peony, and a soft jasmine scent, this candle is a ritual in itself. Light it during meditation or a quiet bath to dissolve emotional wounds, foster compassion, and attract the love you deserve. It’s more than a candle; it's a companion for your journey to self-love.
• •Email Subject Line: A message from the universe (and a gift for you) ✨
• •Website Banner (for a sale): Headline: Your Spiritual Journey, Illuminated. Sub-headline: Enjoy 15% off all tarot and oracle decks this week. Find the clarity you seek.
• •TikTok Video Idea: On-screen text: "3 crystals for better focus when you're studying or working." Voiceover/Caption: "Struggling to concentrate? ✨ Try keeping Yellow Apatite on your desk for focus, Clear Quartz to amplify your intention, and Sodalite to calm a racing mind. Which one do you need today? #lblcrystalinfo #crystaltips #studyhacks #spiritualtiktok"