Brand Tone

Enthusiastic & Passionate, Friendly & Welcoming, Knowledgeable & Supportive, Inspirational, Traditional with a Modern Craft Appeal

Brand Values

• •Creativity & Inspiration
• •Quality
• •Community
• •Education & Skill Development
• •Customer Service
• •Passion for Craft

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., enthusiastic, friendly, knowledgeable) with examples of "do's and don'ts." Share this with anyone creating content for the brand.
• •Know Your Audience: Understand who you are talking to – their interests, skill levels, and what motivates them. Tailor your language to resonate with fellow quilting and embroidery enthusiasts. Use language they understand and appreciate.
• •Emphasize Community and Shared Passion: Regularly use inclusive language ("we," "us," "our community," "fellow crafters"). Ask questions to encourage interaction and make followers feel involved.
• •Show, Don't Just Tell, Enthusiasm: Use vibrant, descriptive language when talking about products and projects. Express genuine excitement through exclamation points (used appropriately), emojis relevant to crafting (🎨🧵✨), and positive framing.
• •Be Authentic and Helpful: Let the genuine passion for the craft shine through. Offer tips, answer questions thoroughly, and position the brand as a supportive resource, not just a sales outlet. Authenticity builds trust and loyalty.

Social Perception

Trusted Local Retailer, Hub for Crafters, Specialist Store, Supportive & Friendly Environment, Source of Inspiration

Copy Examples

• •Dive into a sea of color! 🎨 Our latest collection of vibrant floral fabrics has just landed, ready to inspire your next masterpiece. Imagine the stunning quilts and breathtaking embroidery you can create! Come feel the quality and let your creativity bloom. #LaBroderie #NewFabric #QuiltingInspiration #EmbroideryLove #CraftYourHeartOut
• •Unlock your quilting potential! ✨ Join our upcoming 'Beginner's Quilting Circle' and learn everything from choosing fabrics to your first perfect stitch. Our friendly experts are here to guide you every step of the way in a warm, supportive atmosphere. Spaces are limited – sign up today and become part of our crafting family! #QuiltingClasses #LearnToQuilt #CraftCommunity #PretoriaCrafts #LaBroderieLearns
• •Dreaming of the perfect stitch? The Bernina 770 QE PLUS Kaffe Edition is here to make those dreams a reality! Experience Swiss precision, incredible embroidery capabilities, and features designed for the passionate quilter. Visit us for a demo and feel the Bernina difference. Your creativity deserves it! #Bernina #SewingMachine #QuiltingTechnology #EmbroideryMachine #LaBroderieTech
• •Happy Mail Day at La Broderie! 😍 We just unboxed a stunning array of new threads, notions, and patterns that we know you're going to adore. What projects are you dreaming up this season? Share your ideas in the comments – we love hearing what inspires our amazing community! #CraftSupplies #QuiltersOfInstagram #EmbroideryAddict #CreativeCommunity #LaBroderieShares
• •More than just a shop, La Broderie is where creativity comes to life. From exquisite fabrics and world-class Bernina machines to inspiring classes and a welcoming community, we're here to fuel your passion for quilting and embroidery. Visit us in Pretoria or explore online – let's create something beautiful together! #LaBroderie #QuiltShop #EmbroideryStore #CraftPassion #YourCreativeSpace