Brand Tone

Elegant & Refined, Inspired & Romantic, Personal & Passionate, Approachable Luxury

Brand Values

• •Quality Craftsmanship
• •Timelessness
• •Italian Inspiration & Spirit
• •Authenticity & Individuality
• •Conscious Production & Love for the Product

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, romantic, personal, refined), preferred vocabulary (e.g., "timeless," "handcrafted," "spirit of Italy," "cherished"), and phrases to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Consistently weave the narrative of Italian inspiration, the founder's passion, and the journey of each piece into communications. This reinforces the emotional connection with the brand.
• •Visual & Verbal Harmony: Ensure that the visual aesthetic on the website, social media, and marketing materials aligns with the elegant and romantic tone of the copy. Imagery should evoke the same feelings as the words.
• •Consistent Vocabulary for Materials & Craftsmanship: Always use precise and appreciative language when describing materials (e.g., "delicate freshwater pearls," "carefully sourced gemstones," "durable gold-filled") and the making process ("meticulously crafted," "in-house production," "handmade").
• •Engage with an Inspired Voice: When interacting with customers on social media or via email, maintain the brand's warm, personal, and refined tone. Respond to inquiries and comments with the same level of care and elegance reflected in the brand's core messaging.

Social Perception

Positive Association with Quality and Style, Appreciation for Italian Aesthetic, Trusted for Materials, Seen as a Creator of "Treasures", Growing Brand

Copy Examples

• •Labro: Italian Spirit, Timeless Elegance. Discover handcrafted jewelry designed in Haarlem, inspired by the heart of Italy.
• •Drape yourself in the quiet luxury of our freshwater pearls, each one a whisper of Italian charm. Handcrafted with love, designed to be treasured. ✨ #LabroJewelry #ItalianInspired #TimelessPearls
• •Let the vibrant hues of Italy dance on your fingers. Our [Gemstone Name] ring, meticulously crafted with [Metal Type] and a carefully sourced gemstone, brings a touch of La Dolce Vita to your everyday. A piece as unique as your own story.
• •Email Newsletter Subject: An Italian Dream: New Arrivals from Labro ✨ Body Snippet: Escape to sun-drenched Italian villages with our latest collection. Each piece, born from a love for timeless design and artisanal quality, awaits to become a part of your journey. Explore the new designs, handcrafted in our Haarlem atelier. [Link to New Collection]
• •Dutch design, Italian soul. ✨ Labro crafts timeless jewelry with precious materials, inspired by the beauty and spirit of Italy. Handmade in Haarlem.