Brand Tone

aspirational, minimalist, and trustworthy.

Brand Values

• •Quality & Safety
• •Self-Expression
• •Professional Expertise
• •Modern Aesthetics

Best Practices

• •Lead with Quality Cues: Always mention the core materials (implant-grade titanium, 14k solid gold) early and often. This is your key differentiator and builds immediate trust.
• •Focus on the "Why": Don't just sell a product; sell the result. Use phrases like "worry-free," "safe for sensitive skin," and "effortless style" to connect the product features to customer benefits.
• •Embrace Minimalism: Keep sentences clear and concise. Avoid overly flowery or technical jargon. Let the high-quality imagery do much of the talking, with copy that supports and clarifies.
• •Use Empowering Language: Frame jewelry as a tool for "self-expression," "curation," and "storytelling." Use words like "your," "curate," "design," and "build" to give the customer a sense of agency and creativity.
• •Maintain a Consistent Educational Tone: Whether in a blog post, FAQ, or social media reply, always answer questions with the voice of a helpful expert. Reinforce your commitment to safe practices and aftercare to solidify your position as a trustworthy authority in the piercing space.

Social Perception

The general public and target customers perceive LABRET as a premium, specialized, and reliable source for piercing and fine body jewelry. The emphasis on safety and quality materials resonates strongly with knowledgeable consumers who are wary of the potential complications of piercing. The brand is seen as being on-trend, aligning with the minimalist and curated jewelry styles popular on social media. Their physical studio in Hong Kong lends them an air of legitimacy and hands-on expertise that online-only retailers may lack.

Copy Examples

• •Curated for Expression. Crafted for Life. Discover our collection of 14k gold and implant-grade titanium piercing jewelry, designed for safe healing and timeless style.
• •Your ear, your canvas. 🎨 Mix, match, and build your story with our hypoallergenic hoops and flat-back studs. Tap to shop the stack. #labretco #earstack #curatedear #finejewelry
• •Tired of irritation from your earrings? You deserve better. At LABRET, we use only implant-grade titanium and 14k solid gold for our piercing jewelry. Safe for sensitive skin, designed for effortless style. Explore our collection and experience the difference.
• •Subject: Inside: Your new favorite everyday earrings. Preview Text: Consciously crafted. Designed to be lived in.
• •The definition of minimalist edge. Our classic titanium stud features a secure flat-back design, making it perfect for both new and healed piercings—even for sleeping in. Crafted from implant-grade titanium, it’s the worry-free foundation of your signature ear stack. Hypoallergenic and exceptionally durable.