Brand Tone

nostalgic, warm, and sophisticated.

Brand Values

• •Heritage and Family
• •Gourmand Indulgence
• •Quality and Luxury
• •Authenticity

Best Practices

• •Lead with the Story: Always connect the fragrances back to the core brand narrative of family heritage and nostalgic, gourmand memories. This is your unique selling proposition.
• •Use Evocative, Sensory Language: Employ rich, descriptive words that appeal to the senses of taste and smell. Use terms like "delectable," "creamy," "juicy," and "comforting" to describe the fragrances.
• •Maintain a Warm and Inviting Voice: Whether on social media or your website, the tone should feel personal and welcoming, as if sharing a cherished family secret.
• •Emphasize Quality and Craftsmanship: While the tone is warm, it should also be sophisticated. Highlight the quality of the ingredients and the lasting power of the perfume extracts to reinforce the luxury positioning.
• •Encourage and Share User Experiences: Leverage the positive social perception by sharing customer reviews and user-generated content that aligns with your brand's values of shared moments and delightful experiences.

Social Perception

Laboya is perceived as an exciting new entrant in the niche fragrance market. Customers and fragrance enthusiasts view the brand positively, often praising the quality and unique compositions of its perfumes. The fragrances are seen as well-crafted, long-lasting, and worth the purchase, with "Coya" in particular gaining a reputation as a standout gourmand scent. The brand is considered promising and one to watch within the fragrance community.

Copy Examples

• •Wrap yourself in a memory. Our Coya fragrance, with its heart of cacao and praline, is an ode to the sweet, comforting embrace of a grandmother's kitchen. A scent that feels like coming home. #LaboyaParis #ScentedMemories
• •Introducing Meya: A sun-drenched garden in a bottle. Juicy cherry and golden honey notes capture the essence of a perfect, lingering afternoon. Discover your new escape. #LaboyaMeya #LuxuryPerfume
• •Subject: The Scent of Legacy. At Laboya, every fragrance tells a story. A story of family, of love, and of the delicious sweets that inspired our creations. Experience the heritage in every drop. #Laboya #FamilyTradition
• •(Visuals of someone spraying the perfume and enjoying a decadent dessert) They say scent is the strongest tie to memory. We bottled it. This is Coya. This is your sweetest memory. #laboyaparis #gourmandperfume #fragrancetiktok #perfumereview
• •More than a perfume, Laboya is a legacy. Inspired by the cherished recipes of a beloved grandmother, each fragrance is a masterful blend of nostalgia and luxury. From the creamy notes of almond in Coya to the bright cherry in Meya, our scents are an invitation to indulge in your most treasured moments.