Brand Tone

Friendly, Passionate, and Approachable; Chic, Modern, and Empowering.

Brand Values

• •Passion for Fashion
• •Customer Proximity & Personalization
• •Quality and Transparency
• •Uniqueness and Accessibility
• •Community

Best Practices

• •Write as a Friend: Use a warm, conversational, and encouraging voice. Address the customer directly with "you," and use "we" to create a sense of shared passion and community. Ask questions to invite engagement.
• •Lead with Passion and Emotion: Use enthusiastic language ("adore," "in love with," "stunning") that reflects a genuine excitement for the products. Use emojis (✨, ❤️, 😉) to add personality and warmth.
• •Tell the Story Behind the Clothes: Go beyond just listing features. Talk about the feel of the fabric, the quality of the European craftsmanship, and how the garment will make the customer feel (e.g., "confident," "effortless," "chic").
• •Be Visually and Texturally Descriptive: Use words that evoke imagery and touch. Phrases like "a buttery-soft knit," "a crisp cotton shirt," or "a flowy, lightweight dress" help the customer imagine the product.
• •Maintain a Unified Voice: Whether it’s a quick TikTok caption, a detailed email, or a website banner, the core personality—the passionate, stylish, and approachable friend—must remain consistent across all channels.

Social Perception

The public and its customers perceive La boutique Wik as a charming and trendy independent boutique. It is highly regarded for its unique and high-quality clothing selection that offers an alternative to mainstream fast-fashion chains. The owner, Wiktoria, is seen as a key asset, with her personalized service and expert advice being a significant differentiator. The brand successfully projects an image of a local business with a big heart and a great sense of style.

Copy Examples

• •That feeling when the new collection is ✨everything✨ you've been dreaming of. From silky blouses to perfectly tailored blazers, these are the pieces your wardrobe has been waiting for. Which look is calling your name? Come say hello in-store or tap to explore online! #laboutiquewik #newarrivals #frenchfashion #parisianstyle
• •Meet your new go-to dress! Effortlessly chic and incredibly versatile, this piece will take you from a coffee meeting to an evening out in style. Made in Europe with the softest materials for a fit you'll love. Limited pieces available—discover yours now! Shop at La boutique Wik.
• •A little style secret, just for you... Hello [Name], We couldn't wait to share! Our latest drop is here, filled with unique finds and timeless classics we handpicked with love. Be the first to see the new collection and find the piece that makes you feel amazing. #wikstyle
• •3 ways to style our bestselling trousers! 👖 Look 1: Casual chic. Look 2: Office ready. Look 3: Evening glam. Which is your vibe? Let us know in the comments! #styletips #outfitinspo #howtostyle #fashionhacks #laboutiquewik
• •Style That Tells Your Story. Unique, high-quality pieces, passionately chosen for you. | Shop The Collection