Brand Tone

Authentic, Inspiring, and Welcoming

Brand Values

• •Support for Local & Quebec-based Businesses
• •Eco-responsibility and Conscious Consumption
• •Holistic Wellness
• •Transparency and Vulnerability
• •Personalized Customer Experience

Best Practices

• •Always connect the product to a core brand value. Whether it's "local," "sustainable," or "wellness-focused," this reinforces the brand's identity beyond the item itself.
• •Write in a conversational, welcoming tone. Use "you" to speak directly to the customer and "we" (or "I" when from Fanny) to create a sense of shared community and personal involvement.
• •Don't just list features. Explain who made it, where it comes from, and why it was chosen for the boutique. This adds emotional value and justifies a higher price point for quality goods.
• •Continue sharing personal insights and stories through the blog and social media. This vulnerability is a unique strength that builds deep customer loyalty and sets the brand apart from larger, impersonal retailers.
• •Continue the practice of responding warmly and individually to comments and reviews. This reinforces the "welcoming" and "personal" aspect of the brand, making customers feel seen and appreciated.

Social Perception

The public perception of La boutique par Fanny is overwhelmingly positive. Customers and the community view the brand as a reflection of its founder's personal values, with Fanny seen as a credible and inspiring entrepreneur. The focus on local and eco-friendly products strongly resonates with a modern consumer base that values sustainability and supporting the local economy. Customers frequently praise product quality and the pleasant, comforting scents, indicating a loyal following that champions its products and values.

Copy Examples

• •Wrap yourself in a piece of Quebec. ✨ This beautifully knit sweater isn't just a style choice; it's a story of local craftsmanship and sustainable comfort. Designed by [Designer Name] in [City], it’s made to be loved for years, not just a season. Feel good, inside and out. #BoutiqueParFanny #AchatLocal #ModeQuebecoise #SlowFashion
• •Your Sunday evening ritual is calling. 🌿 Unwind from the week with our curated wellness collection. From the soothing aroma of a Flambette candle, made exclusively for our boutique, to a warm, comforting bath, we believe self-care is a necessity, not a luxury. Discover your moment of peace. #Wellness #SelfCare #FaitAuQuebec #BoutiqueParFanny
• •La boutique par Fanny is more than just a collection of beautiful things; it's a space built on connection and intention. It began with a simple idea: to create a boutique that reflects our values of supporting local creators, embracing sustainability, and finding joy in the everyday. Every item you'll find here is chosen with love, telling a story of passion and purpose. Thank you for being part of our journey.
• •Subject: A moment of honesty + our new fall favorites Body: Hi [Name], This week on the blog, I'm sharing something a little different and very personal. It’s about the beauty of imperfection and learning to grow through challenges. [Link to Blog Post] It’s in this same spirit of authenticity that we choose our pieces—like the new, cozy fall arrivals we know you’ll adore. [Link to New Arrivals]
• •The perfect final touch, crafted with heart. This 'Alana' hair clip is handmade by Soha & Co right here in Granby, designed to add a simple, elegant accent to your look. By choosing this piece, you’re not only elevating your style—you’re supporting the dream of a local artisan. And that's a beautiful thing.