Brand Tone

Personal and Artisanal, Enthusiastic and Passionate, Direct and Engaging, Accessible and Friendly

Brand Values

• •Artisanship and Craftsmanship
• •Personalization and Uniqueness
• •Originality
• •Direct Connection with the Maker
• •Recycling/Revaluation of Metals (for Nordic gold)

Best Practices

• •Always Speak as "Le Lingoteur" (Yann Toyer): Maintain the first-person narrative from the craftsman himself. This reinforces the personal, artisanal connection.
• •Emphasize Handcrafted & Unique: Consistently use words like "handcrafted," "artisanal," "unique," "personalized," "treasure," "original" to highlight the core product values.
• •Maintain a Warm, Enthusiastic, and Slightly Informal Tone: Use friendly language, emojis where appropriate (especially on social media), and express passion for the craft. Phrases like "mon bon Yann" from customers suggest this is already a positive aspect of the interaction.
• •Tell Stories: Focus on the symbolic value of the items – gifts for loved ones, marking special occasions. Encourage customers to share the stories behind their personalized items.
• •Be Transparent (especially given mixed reviews): While maintaining a positive tone, subtly acknowledge the artisanal process. Showcase the making process (as done on TikTok) to build trust and manage expectations about handcrafted items. Directly and politely address concerns if they arise publicly, reflecting the "exceptional customer service and competent and amical personnel" mentioned in positive reviews.

Social Perception

Polarized: Positive perception due to unique, artisanal products and direct interaction, countered by negative perception regarding reliability, undelivered orders, and refund issues. Strong association with owner Yann Toyer.

Copy Examples

• •Your story, cast in timeless Nordic gold. I'm Yann, 'le Lingoteur,' and I pour my passion into every unique piece. Let's create your personalized treasure today – a gift that truly speaks from the heart. ❤️ Visit my boutique!
• •More than just a jewel, it's a piece of art, handcrafted with love, right here in my workshop. Each personalized ingot and heart tells a unique story. What will yours say? Discover the craft at La boutique du trouveur.
• •Celebrate your unforgettable moments with a unique, personalized treasure from La boutique du trouveur. Engrave your love, your date, your shared dream. Crafted by hand, for a love that lasts.
• •Looking for that truly original gift, something that says 'I found this just for you'? Welcome to La boutique du trouveur, where every piece is a discovery, a personalized gem waiting to be claimed.
• •Join me live on TikTok tonight! See your personalized 'lingot' come to life as I craft it by hand. Got a special message? I'll engrave it! Link to 'La boutique du trouveur' in bio – let's make something amazing together! ✨