Brand Tone

Curious, Playful, Informative, Trustworthy, Customer-Oriented

Brand Values

• •Discovery & Learning
• •Uniqueness & Novelty
• •Quality & Satisfaction

Best Practices

• •Use playful and curious language when describing products.
• •Incorporate scientific explanations in an accessible way.
• •Clearly communicate the security of transactions and customer satisfaction policies.
• •Maintain a helpful and approachable tone in all customer service interactions.
• •Highlight the uniqueness and educational value of the products.

Social Perception

Reliable, Innovative, Educational, Fun, Customer-centric

Copy Examples

• •Discover the magic of Euler's Disc! A mesmerizing physics demonstration that's fun for all ages.
• •Unleash your inner scientist with our amazing gyroscopes. Explore the principles of angular momentum in a hands-on way!
• •Looking for a gift that's both unique and educational? Our Vortecons are sure to impress!
• •Shop with confidence! We offer secure payment options and a 100% satisfaction guarantee.
• •Questions? We're here to help! Contact us and we'll respond within 24 hours.