Brand Tone

Authentic & Passionate, Sophisticated & Stylish, Friendly & Convivial, Proudly Independent & Local, Modern & Forward-Thinking

Brand Values

• •Authenticity
• •Quality
• •Culture & Lifestyle
• •Community & Conviviality
• •Fusion & Local Pride
• •Design & Detail

Best Practices

• •Embrace "La Dolce Vita" with a Yorkshire Twist: Always weave in the dual heritage – the sophistication and ritual of Milanese café life combined with the pride and quality of local Yorkshire sourcing. Use Italian words sparingly and elegantly where appropriate (e.g., "aperitivo," "panini," "La Classica") but ensure overall messaging is clear and inviting.
• •Focus on the Experience, Not Just the Product: Highlight what it *feels* like to be in La Bottega Milanese – the buzz, the style, the sense of community, the moment of escape or connection. Sell the lifestyle.
• •Maintain a Confident & Passionate Voice: Speak with authority about coffee and Italian culture, showcasing genuine enthusiasm. Avoid overly casual slang but maintain a warm, approachable, and sometimes subtly humorous tone (like the 🤌🏻 emoji on TikTok).
• •Visual Storytelling Alignment: Ensure copy always complements the visual identity – which is modern, stylish, with monochrome and natural elements. The language should evoke this same sense of quality, design, and detail.
• • #BeMilanese Consistently: Utilize and encourage the #BeMilanese hashtag to foster a sense of community and brand identity across all platforms. Reinforce the idea that visiting the café is an adoption of a certain stylish, cultured mindset.

Social Perception

High-Quality Coffee Destination, Authentic Italian Experience, Stylish & Trendy Spot, Friendly & Welcoming (though can be busy), Reliable & Respected Independent

Copy Examples

• •Milanese mornings, Yorkshire heart. 🇮🇹☕🇬🇧 Start your day the La Bottega Milanese way – with authentically brewed La Classica and a moment of pure café bliss. #BeMilanese #SpecialtyCoffee #LeedsCoffee #YorkCoffee #ItalianLifestyle
• •More than just your coffee break. La Bottega Milanese is your city hub for connection, creativity, and the finest Italian-inspired bites. Join the #Milanesi for your daily espresso, a working lunch, or a post-work aperitivo. Quality, culture, and conviviality, right here in [City Name]. Learn more & visit us: [Link to website]
• •La Bottega Milanese: Your passport to authentic Italian café culture. Experience the ritual, the flavour, the lifestyle. #BeMilanese
• •Your daily dose of dolce! 🇮🇹✨ Freshly baked, authentically Italian. What’s your La Bottega Milanese treat today? 🥐 #ItalianPastry #LaBottegaMilanese #LeedsFoodie #YorkEats #SweetTreats 🤌🏻
• •Crafted with passion, inspired by Milan, roasted in Yorkshire. Every cup tells a story. What will yours say today? #LaClassica #ArtisanCoffee