Brand Tone

Sophisticated & Elegant, Artisanal & Passionate, Natural & Pure, Inspiring & Helpful, Approachable & Friendly, Informative

Brand Values

• •Quality & Craftsmanship
• •Natural Ingredients & Botanicals
• •Sophistication in Non-Alcoholic Options
• •Customer Experience & Service
• •Education & Sharing
• •Local Identity
• •Responsible Consumption

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, natural, inspiring, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize Sensory Language: Use descriptive words that appeal to taste, smell, and sight to highlight the botanical nature and exquisite flavors of the products (e.g., "vibrant," "aromatic," "crisp," "velvety").
• •Maintain an Educational and Inspiring Approach: Continue to share recipes, tips, and information about botanicals and mixology. Frame content to empower customers to be creative.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email newsletters, and product packaging is harmonious and reflects the established brand voice.
• •Focus on the "Why": Remind the audience of the passion behind the brand – the love for quality ingredients, the art of mixology, and the desire to offer sophisticated alternatives. This connects with customers on an emotional level.

Social Perception

Positive Engagement, Community Focused, Expertise in Mixology, Innovative, Caterer to a Discerning Audience

Copy Examples

• •Unlock a new realm of flavor. Our [Syrup Name] syrup, handcrafted with [Key Botanical 1] and a whisper of [Key Botanical 2], invites you to create moments of pure botanical bliss. Elevate your evenings, with or without alcohol.
• •Become the alchemist of your own libations. Join our La Botanique mixology workshop and discover the art of crafting exquisite botanical cocktails. Learn the secrets, delight your senses.
• •Nature’s finest, bottled for you. At La Botanique, we believe in the pure essence of botanicals. Taste the difference that real ingredients make in every sip.
• •Sophistication knows no alcohol. Explore our artisanal syrups and craft vibrant, complex non-alcoholic cocktails that enchant and refresh. Cheers to choice!
• •From our artisanal workshop in Quebec to your home bar, La Botanique is dedicated to elevating your cocktail experience. Discover unique flavors, celebrate quality ingredients, and craft your perfect moment.