Tono de Marca

Artisanal, Authentic, and Understated

Valores de Marca

• •Craftsmanship
• •Sustainability & Zero-Waste
• •Quality & Authenticity
• •Uniqueness & Customization

Mejores Prácticas

• •Always emphasize the use of "upcycled," "reclaimed," or "rescued" leather from luxury industry offcuts. This is a powerful and unique selling proposition that builds an ethical brand identity.
• •Frame products not as mere objects, but as items with a history. Use phrases like "every piece tells a story," "a new beginning for fine leather," and "handcrafted from unique remnants."
• •Consistently reference the "Roubaix atelier," "French artisans," and "handmade" nature of the products. This reinforces the values of quality, tradition, and artisanal skill.
• •The copy should be direct and honest. Avoid hyperbole and overly trendy slang. The tone should reflect the product's quality —it doesn't need to shout to be noticed.
• •Remind the customer that because of the nature of using offcuts, their piece may be one-of-a-kind. Use words like "unique," "one-of-a-kind," and "individual character" to drive home the exclusivity and personal nature of owning a Labossa Atelier product.

Percepción Social

Perceived as a hidden gem for connoisseurs of authentic, high-quality leather goods; an ethical and sustainable choice due to its practice of upcycling leather remnants; a charming local and artisanal workshop offering an alternative to mass-produced luxury; and a brand that conveys exclusivity and authenticity, often discovered rather than widely advertised.

Ejemplos de Copy

• •More Than a Bag. A Second Life. Discover handcrafted leather goods made from the reclaimed offcuts of luxury.
• •The [Product Name] tote isn't just carried; it's chosen. Handcrafted in our Roubaix atelier from a unique piece of upcycled Italian leather, no two are exactly alike. This is sustainable style with a story to tell. Your story.
• •Perfection is in the details. And in the knowledge that this leather has a past. Our artisans in Roubaix give new purpose to forgotten offcuts, creating pieces that are as unique as they are timeless. #LabossaAtelier #SustainableLuxury #HandcraftedLeather #ZeroWasteFashion #MadeInFrance
• •Labossa Atelier was born from a simple belief: nothing beautiful should be wasted. In our French workshop, we see stories in the offcuts others discard. We give the finest leathers a new beginning, handcrafting each bag and belt into a testament to quality, sustainability, and authentic style.
• •Own a Piece of the Story | Our Newest Upcycled Creations