Brand Tone

Empowering, Activist/Socially Conscious, Patriotic/Culturally Proud, Educational, Hopeful, Authentic

Brand Values

• •Representation: Providing positive and authentic representation for Puerto Ricans, Afro-Latinos, and women in the superhero genre. The creator emphasizes creating a character that reflects the diversity within the Latin community.
• •Social Justice: Actively engaging with and raising awareness about social, political, and environmental issues.
• •Philanthropy: Using the brand as a vehicle for tangible change by raising funds and supporting grassroots organizations in Puerto Rico. Miranda-Rodriguez has raised significant amounts for these causes.
• •Cultural Preservation: Celebrating and preserving Puerto Rican culture, history, and indigenous (Taíno) heritage.
• •Community Empowerment: Inspiring individuals to recognize their own power to make a difference and become heroes in their communities.
• •Education: Informing a broader audience about Puerto Rico's realities and cultural richness.
• •Independence: The graphic novels are independently published, allowing for creative control and alignment with the creator's vision and values.

Best Practices

• •Always Lead with Purpose: Every piece of copy should connect back to La Borinqueña's core mission of empowerment, representation, social justice, and cultural pride. Remind the audience why this character and her stories matter beyond entertainment.
• •Embrace Authenticity (Sabor Boricua): Incorporate culturally relevant language (like "Spanglish" where appropriate and understood by the target audience), values, and imagery. Ensure the voice feels genuine to the Puerto Rican experience and the creator's vision.
• •Be Unapologetically Activist-Oriented: Don't shy away from addressing the real-world issues La Borinqueña confronts. Frame the narrative and calls to action in a way that is both informative and inspiring, encouraging engagement and awareness.
• •Maintain a Hopeful and Empowering Outlook: While tackling serious subjects, ensure the overarching tone remains one of hope, resilience, and the belief in the power of individuals and communities to effect positive change.
• •Show, Don't Just Tell, the Impact: Whenever possible, highlight the tangible results of the brand's philanthropic efforts and the real-world connections to community organizations. This reinforces the brand's commitment to action and not just storytelling.

Social Perception

A Symbol of Pride, An Important Voice for Change, Culturally Significant, A Philanthropic Force, Inspirational, Artistically Valued, Educational Tool

Copy Examples

• •Headline: La Borinqueña: More Than a Hero. She's the Spirit of a Nation. Body: Dive into a universe where ancient powers meet modern-day resilience. Marisol Rios De La Luz is La Borinqueña, fighting for her island, her people, and a just future. Join the movement. #LaBorinqueña #PuertoRicoSeLevanta #SuperheroActivism
• •Headline: Wear Your Heritage. Unleash Your Power. Body: Inspired by the strength and spirit of Puerto Rico, La Borinqueña embodies cultural pride and the fight for a better tomorrow. Discover the graphic novel that’s empowering a generation. #BoricuaStrength #AfroLatinaHero #CultureIsPower
• •Headline: The Storms May Come, But So Does Hope. So Does La Borinqueña. Body: Facing real-world challenges from environmental crises to social injustice, La Borinqueña’s story is a call to action. A portion of every purchase supports grassroots organizations in Puerto Rico. Read the comic, join the cause. #Ricanstruction #PhilanthropyComics #HopeForPR
• •Headline: Uncover the Myths. Understand the Reality. Meet La Borinqueña. Body: Journey with Marisol as she embraces her Taíno roots and harnesses incredible powers to protect Borikén. La Borinqueña is an educational adventure celebrating Puerto Rican identity and resilience. Perfect for readers of all ages. #TaínoLegacy #PuertoRicanCulture #GraphicNovelEducation
• •Headline: She is the Voice of the Island. She is the Strength of Her People. She is La Borinqueña. Body: Experience the critically acclaimed graphic novel series that’s making waves and making a difference. An unapologetically Afro-Boricua hero tackling the issues that matter. Your adventure starts now. #LaBorinqueñaComics #SocialJusticeLeague #IndependentComics