Brand Tone

Professional and informative, with an underlying tone of care and commitment

Brand Values

• •Quality
• •Innovation
• •Customer Service
• •Experience and Reliability
• •Animal Welfare

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone, language style (e.g., formal, informal), preferred terminology, and topics to avoid. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Accuracy: Especially in the veterinary and agricultural field, information must be precise and easy to understand. Avoid jargon where possible or explain it clearly. Ensure all claims are backed by evidence.
• •Emphasize Benefits, Not Just Features: While detailing product specifications is important, focus on how these features translate into tangible benefits for the animals and the customers (e.g., improved health, increased productivity, peace of mind).
• •Maintain Professionalism Across All Channels: Whether it's a website page, a social media update, or an email newsletter, the tone should remain consistent with the established professional and informative voice.
• •Show Empathy and Understanding: Acknowledge the challenges and needs of your audience (farmers, veterinarians, pet owners). Use language that conveys that Laboratorios Mercavet understands their concerns and is there to support them with reliable solutions.

Social Perception

Established and recognized player in the Colombian veterinary and agricultural products sector, associated with quality standards and a long history, contributing to a perception of reliability.

Copy Examples

• •Headline: Protecting Their Health, Securing Your Future. Body: For over 30 years, Laboratorios Mercavet has been dedicated to innovating and providing high-quality veterinary solutions. Trust our expertise for the well-being of your animals and the productivity of your farm. Learn more at [website link].
• •Headline: Quality You Can Trust, Results You Can See. Body: At Laboratorios Mercavet, every product is developed under strict Good Manufacturing Practices. We are committed to delivering effective and reliable solutions for animal health. Explore our catalog: [website link].
• •Headline: Your Partners in Animal Care. Body: We understand the importance of healthy animals. Laboratorios Mercavet offers a comprehensive portfolio of veterinary products and personalized service to meet your specific needs. Contact us today!
• •Headline: Advancing Animal Health Through Innovation. Body: Our commitment to research and development drives us to create cutting-edge veterinary and agricultural products. Choose Laboratorios Mercavet for solutions that make a difference.
• •Social Media Post: Did you know? [Interesting fact about animal health or a specific product benefit]. At Laboratorios Mercavet, we believe in empowering our clients with knowledge and effective solutions. #AnimalHealth #VeterinaryScience #MercavetCares