Brand Tone

sophisticated, aspirational, and confident

Brand Values

• •Quality and Curation
• •Style and Individuality
• •Customer-Centric Service
• •Modernity and a Forward-Looking Approach

Best Practices

• •Lead with Confidence: Use strong, declarative sentences. Avoid hesitant or overly descriptive language. The copy should be as confident as the style the brand promotes.
• •Emphasize Exclusivity and Scarcity: Use phrases like "unique pieces," "limited selection," and "before it's gone" to reinforce the value of the curated items and encourage decisive action.
• •Focus on "The Why" Not Just "The What": Instead of just describing a product (e.g., "a blue turtleneck"), frame it in terms of its effect or the identity it helps create (e.g., "The element of surprise your wardrobe needs").
• •Maintain a Sophisticated Vocabulary: Use evocative and elevated language that reflects the high-end nature of the products. Words like "sculptural," "audacious," "timeless," and "curated" align with the brand's tone.
• •Keep it Visually Driven: The copy should complement the strong visual identity. Keep text concise and impactful, allowing the product photography to be the hero. Use short, punchy headlines and calls to action.

Social Perception

The brand is likely perceived by its target audience as a high-end, exclusive boutique for discovering unique and fashionable pieces. The aspirational imagery and curated collections likely contribute to a perception of the brand as a tastemaker in its niche. The name "Laboratorio" further enhances this perception, suggesting a space for experimentation and the creation of a unique personal style.

Copy Examples

• •Define the season on your own terms. The new collection has arrived, featuring audacious silhouettes and timeless textures. These are not just clothes; they are the elements of your next statement. Explore the laboratory of style.
• •The art of subtlety, the power of design. Discover the new arrivals from Hache, where every stitch tells a story of modern elegance. Wear it and let the world listen. Shop the curated selection.
• •The final touch is the first thing they'll notice. From sculptural heels to bags that command attention, our latest accessories are crafted to elevate the everyday. Find your new obsession.
• •Step into your power. The new Viozzi ankle boots have landed, blending bold design with impeccable craftsmanship. Your fall wardrobe has been waiting for this moment. #LaboratorioStyle #NewArrivals #DesignerShoes
• •A Style Experiment: Curated Pieces, Now on Sale. The pieces you've been coveting are now within reach. For a limited time, explore our sale selection and discover the unique designs that will transform your wardrobe. Don't wait for style to happen. Create it.