Brand Tone

Expert & Trustworthy, Caring & Gentle, Natural & Respectful, Accessible & Reassuring, Modernizing & French-focused

Brand Values

• •Efficacy and Safety
• •Naturalness
• •Family-centric Care
• •Accessibility
• •French Know-How & Local Production
• •Environmental Responsibility
• •Sensoriality

Best Practices

• •Prioritize "Gentle Expertise": Always balance scientific credibility (dermatologically tested, high tolerance, pharmaceutical inspiration) with a warm, caring, and reassuring voice. Avoid overly clinical or cold language.
• •Emphasize Naturalness and "Made in France": Consistently highlight the use of natural origin ingredients, plant-based actives, and the brand's French heritage and manufacturing. This builds trust and aligns with consumer preferences.
• •Speak to the Family: Use inclusive language that resonates with parents and individuals seeking products for all family members, including those with sensitive skin or babies (where applicable to the specific product).
• •Maintain Accessibility in Language: While conveying expertise, ensure the language remains clear, straightforward, and easy to understand, reflecting the brand's accessibility in supermarkets. Avoid jargon where possible or explain it simply.
• •Be Benefit-Driven and Reassuring: Focus on the positive outcomes for the user's skin (soothed, nourished, protected, comfortable) and reassure them about the safety and gentleness of the formulas. Address concerns about sensitive skin proactively.

Social Perception

Positive for Sensitive Skin, Trusted Quality, Good Value for Money, Traditional yet Evolving, Generally Well-Liked Products

Copy Examples

• •Headline: Gentle Care, Powerful Nature. For Your Family's Sensitive Skin. Body: Discover Laboratoires Vendôme, where French dermo-cosmetic expertise meets the heart of nature. Our high-tolerance formulas, rich in plant-based actives, are lovingly crafted in France to soothe, nourish, and protect even the most delicate skin. Accessible care for the whole family, every day.
• •Headline: Made in France, Loved by Skin. Body: Experience the reassurance of dermo-cosmetics developed under medical supervision. Laboratoires Vendôme brings you effective, natural-origin skincare that respects your skin and the planet. From our family to yours.
• •Headline: Sensitive Skin? Breathe Easy. Our Experts Have You Covered. Body: Since 1981, Laboratoires Vendôme has been dedicated to gentle, effective solutions for fragile skin. Clinically tested and inspired by pharmacy, our products offer the perfect balance of science and nature. Find your skin's comfort, accessibly.
• •Headline: More Than Clean. It's Dermo-Care for Everyone. Body: Elevate your family's daily routine with Laboratoires Vendôme. Up to 98% natural origin ingredients, delightful textures, and the trusted efficacy of French dermo-cosmetics. Gentle enough for babies, effective for all.
• •Headline: The French Secret to Soothed Skin, Now Within Reach. Body: Rediscover skin comfort with Laboratoires Vendôme. Our commitment: high-tolerance, plant-powered dermo-cosmetics, proudly made in France and available for your family. Because expert care shouldn't be a luxury.