Brand Tone

Informative & Educational, Encouraging & Supportive, Trustworthy & Scientific, Modern & Clean, Aspirational & Results-Oriented

Brand Values

• •Naturality & Efficacy
• •Well-being & Health
• •Made in France & Quality
• •Customer Trust & Transparency
• •Expertise

Best Practices

• •Develop a Clear Tone of Voice Guide: Document the brand's specific tone attributes (e.g., scientific yet accessible, encouraging, premium but not exclusive), with examples of "do's and don'ts" for writers.
• •Prioritize Benefit-Oriented Language: Focus on how the products help the customer achieve their wellness goals, rather than just listing features. Explain the "why" behind the ingredients and formulations.
• •Maintain Factual Accuracy and Transparency: Ensure all claims are supported, especially regarding scientific efficacy or ingredient origins. Clearly state "Made in France" and reference natural ingredients.
• •Use Consistent Terminology: Employ the same terms for product categories, benefits, and key brand messages across all platforms (e.g., "natural well-being," "scientifically formulated").
• •Incorporate Social Proof Authentically: Weave in customer testimonials or references to positive reviews naturally within copy to build trust and reinforce product effectiveness, as seen on their website.

Social Perception

Positive Outcomes, Trustworthy Source for Supplements, Responsive Customer Service (generally), Effective for Specific Needs

Copy Examples

• •Headline (Weight Loss Product): "Unlock Your Natural Potential: Discover our scientifically formulated Burner to support your weight wellness journey. Made in France for visible results." Body: "Tired of solutions that don’t deliver? Our [Product Name] combines the power of [Key Ingredient 1] and [Key Ingredient 2] to help boost your metabolism and manage cravings naturally. Join over 35,000 satisfied customers who are taking control of their well-being. Learn more and start your transformation today!"
• •Headline (Skincare Supplement): "Radiant Skin From Within. Nourish your glow with Laborantin’s targeted skin health formula." Body: "True beauty starts deeper. Our [Product Name] supplement is expertly crafted with [Key Ingredient A, e.g., Hyaluronic Acid, Collagen] and essential vitamins to hydrate, firm, and protect your skin. Experience the confidence of a naturally healthy complexion. #LaborantinBeauty #MadeInFrance"
• •Headline (Digestive Health Probiotic): "Find Your Balance: Support your digestive harmony with our advanced Probiotic complex." Body: "A happy gut is key to overall well-being. Laborantin’s [Product Name] delivers a potent blend of beneficial probiotic strains, cultivated in France, to help soothe discomfort, reduce bloating, and promote healthy digestion. Feel good from the inside out."
• •Headline (Energy & Vitality Supplement): "Reignite Your Spark. Combat fatigue and boost your natural energy levels with Laborantin." Body: "Feeling drained? Our [Product Name] vitality supplement blends [Key Ingredient X] and [Key Ingredient Y] to help you power through your day with sustained energy and focus, naturally. Embrace your most vibrant self, every day."
• •Headline (General Brand Awareness): "Your French Partner in Natural Wellness. Laborantin: Efficacy, Nature, and Well-being, Scientifically Crafted." Body: "At Laborantin, we believe in the power of nature, backed by science, to enhance your daily health. Explore our range of French-made food supplements and probiotics, designed to meet your unique wellness needs. Because your well-being is our priority."