Tono de Marca

Energetic and Youthful, Approachable and Friendly, Passionate and Knowledgeable, Modern with a Nod to Tradition, Positive and Uplifting

Valores de Marca

• •Authenticity and Tradition
• •Quality
• •Natural Well-being
• •Energy and Vitality
• •Discovery and Culture
• •Community

Mejores Prácticas

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., health-conscious individuals, cultural explorers, young adults seeking energy) and adapt the nuances of your language (e.g., using some informalities or humor on TikTok, more elaborate descriptions on product pages) while keeping the core tone.
• •Embody Your Values in Every Word: Let your brand values (authenticity, natural well-being, quality, energy) shine through in your messaging. If you value "natural," use words that evoke nature and purity.
• •Be Consistent Across Platforms (with slight adaptations): While the expression might vary slightly (e.g., more playful on TikTok, more informative on the blog), the underlying energetic, approachable, and passionate tone should be recognizable everywhere.
• •Focus on Benefits and Experience: Don't just describe the product; explain how it makes the customer feel (energized, focused, connected to a tradition) and the experience it offers (a ritual, a moment of well-being).
• •Create a Tone of Voice Guide: Develop a simple internal guide that outlines key characteristics of your brand's voice, approved vocabulary, "do's and don'ts," and examples to ensure everyone creating content is aligned.

Percepción Social

La Bombilla is likely perceived as a specialist and a go-to source for authentic, high-quality mate and accessories in France, especially for those seeking organic options. The brand likely appeals to health-conscious individuals, those looking for natural energy sources, and people interested in exploring new cultural experiences. Through its active and modern social media presence, particularly on TikTok, it aims to be seen as a contemporary and relevant brand, capable of making a traditional product appealing to a younger demographic.

Ejemplos de Copy

• •Headline: Kickstart Your Day, Naturally! ✨ Body: Ditch the jitters, embrace the mate vibe. Our organic mate is pure, plant-powered energy to fuel your passions. Discover your perfect blend at La Bombilla! #LaBombillaMate #NaturalEnergy #BienPlusQuUnMaté
• •Headline: Meet Your New Ritual: The Art of Mate. 🧉 Body: More than just a drink, it's a moment. To share, to savor, to energize. We're La Bombilla, your guide to the authentic mate experience in France. Organic, traditional, and oh-so-good. Explore accessories and bio mate on labombilla.fr. #LeMatéAutrement #TraditionModerne #LaBombillaFR
• •Headline: Tired of Tired? Unplug with Mate! 🌿⚡ Body: Say goodbye to that afternoon slump! La Bombilla brings you the authentic taste and natural power of South American mate. Boost your focus and well-being, one sip at a time. Find your energy at labombilla.fr. #MatéPourTous #ÉnergiePositive #Vitalité
• •Headline: From the Andes to Your Cup: Pure Organic Mate. Body: At La Bombilla, we're passionate about quality. That's why we source the finest organic mate, rich in flavor and natural goodness. Taste the difference. Become a #MatéLover with us! #LaBombillaBio #QualitéSupérieure
• •Headline: TikTok Made You Try It? We've Got The Real Deal! 😉 Body: Seen the mate magic online? La Bombilla is France's home for authentic, organic mate and all the gear. Energizing, delicious, and perfect for sharing (or not!). What are you waiting for? #LaBombilla #MatéLife #Découverte