Brand Tone

Friendly and Approachable, Joyful and Positive, Helpful and Service-Oriented, Enthusiastic and Passionate, Community-Focused (local touch)

Brand Values

• •Customer Happiness/Satisfaction
• •Discovery and Novelty
• •Accessibility and Choice
• •Quality of Service
• •Passion for Products
• •Creating a "Poetic and Colorful Universe"

Best Practices

• •Always Use a Warm and Welcoming Language: Start and end communications with a friendly touch. Use inclusive language.
• •Inject Positivity and Joy: Reflect the "bonheur" (happiness) in the brand name. Use uplifting words, emojis where appropriate (especially on social media), and focus on the delight your products bring.
• •Be Genuinely Helpful: Provide clear information, answer questions promptly and kindly, and offer styling tips or gift advice. Anticipate customer needs.
• •Showcase Passion: Let your enthusiasm for your products and for making customers happy shine through. Share stories behind products or creators if possible.
• •Maintain a Local Connection (even online): Occasionally reference Bayeux or Normandy, or highlight the "concept store" aspect to reinforce authenticity and community ties, even when addressing a broader online audience.

Social Perception

A Go-To Place for Gifts, Friendly and Welcoming, A "Treasure Trove", Good Quality and Value, Supportive of Local Business

Copy Examples

• •Sparkle a little brighter today! ✨ Our new collection of handcrafted happiness has just landed. Which piece is calling your name? Pop in store or find your new favorite online! #LaBoiteABonheur #NewCollection #JewelryLove #Bayeux
• •Hello Sunshine! ☀️ Get ready to accessorize your sunny days with 15% off all scarves and bags this week at La Boite à Bonheur! Perfect for treating yourself or finding that special gift. Happiness is just a click or a visit away! 😉 #HappinessBox #SummerVibes #ShopLocalBayeux #GiftIdeas
• •Welcome to La Boite à Bonheur – Your curated collection of joy, from charming accessories to unique gifts. Discover something special today!
• •Psst... Your Weekly Dose of Happiness Has Arrived! ✨
• •Warning: May cause spontaneous smiles! This adorable [Product Name] isn't just an accessory, it's a tiny piece of joy ready to brighten your day. Perfect for [occasion/use] or just because you deserve it! Find your little bit of happiness at La Boite à Bonheur. #QuirkyFinds #SpreadJoy #ConceptStore