Brand Tone

Authentic, Personal, Passionate, Enthusiastic, Community-Focused, Inclusive, Resilient, Transparent, Informal, Approachable

Brand Values

• •Natural and Organic
• •Authenticity and Transparency
• •Well-being and Health
• •Community and Connection
• •Passion and Craftsmanship

Best Practices

• •Embrace Authenticity: Write as if you're speaking directly to a friend. Share real stories and be transparent. Let Romain's genuine voice shine through.
• •Focus on "You" (the Customer): Address the customer directly and highlight how the products benefit them and fit into their lifestyle.
• •Use Inclusive Language: Continue fostering the "la famille" community feel. Make customers feel like they are part of the Labo des Thés journey.
• •Highlight Passion and Quality: Consistently emphasize the organic nature of the ingredients and the care that goes into selecting and blending the teas.
• •Maintain a Positive and Resilient Voice: Even when discussing challenges, frame them within a narrative of passion and perseverance, which aligns with Romain's established persona.

Social Perception

Labo des Thés is perceived as a small, artisanal business with a personal touch, driven by a passionate founder. It emphasizes organic and natural products appeals to health-conscious consumers, with a strong presence on TikTok creating a direct and relatable image, fostering a sense of community rather than a faceless corporation.

Copy Examples

• •Instagram Post: "Our organic [Tea Name] isn't just a tea, it's a hug in a mug, crafted with love from our family to yours. 🌱 What are you sipping on today? Share with #LaboDesThesFamille!"
• •Facebook Ad: "Tired of the same old routine? Romain here! 👋 I personally select every organic leaf that goes into our Labo des Thés blends. Taste the passion, feel the difference. Discover your new favorite brew today!"
• •TikTok Video Caption: "Another day, another mountain of orders to pack! 💪 HUGE thanks to everyone supporting our little tea dream. Couldn't do it without you, la famille! ❤️ #LaboDesThes #SmallBusiness #OrganicTea #BehindTheScenes"
• •Website Product Description (for a relaxing infusion): "Let the day melt away with our 'Sweet Slumber' infusion. We've blended the purest organic herbs known for their calming vibes. Because you deserve a moment of peace. ✨"
• •Email Newsletter Snippet: "Hey Tea Lover! Romain here, just wanted to share what's new at the Lab'Oh. We've got some exciting new organic blends I've been working on – can't wait for you to try them and tell me what you think! Your feedback means the world to us."