Brand Tone

Playful, Inspiring, and Comfort-focused

Brand Values

• •Creativity and Freedom
• •Quality and Durability
• •Playfulness and Comfort
• •Simplicity and Style

Best Practices

• •Create a "Voice & Tone" Guide: Document the brand’s core values and personality. Define key vocabulary (e.g., "playful," "adventure," "create," "effortless") and phrases to use, as well as words to avoid (e.g., "cheap," "restrictive," "formal").
• •Focus on "Parent & Child" Duality: Write copy that speaks to both the parent's practical needs (quality, durability, comfort) and the child's world (play, creativity, fun). Use headlines that capture imagination and follow with details that assure quality.
• •Emphasize Freedom and Expression: Consistently use language that encourages mixing, matching, and personalization. Frame clothing not just as garments, but as tools for self-expression for children.
• •Tell a Story with Every Piece: Instead of just listing features, describe the experience. "Perfect for girls who want to face the day with style and confidence" is more effective than "Pink T-shirt and shorts set."
• •Build a Social Presence: To control and expand its perception, the brand must engage where its audience is. Launching an Instagram or Pinterest account would be ideal for a visual brand like this. The copy should remain playful and inspiring, focusing on user-generated content (kids wearing the clothes) to build community and trust.

Social Perception

As a Niche Brand, Focused on Quality, Low Online Visibility

Copy Examples

• •For the little artists, dreamers, and adventurers. Our new collection is made for play, designed to inspire. Dress them in creativity.
• •More than just a T-shirt, it’s a canvas for their day. Made from premium, ultra-soft cotton that handles every jump, climb, and hug with ease. Simple, stylish, and ready for anything.
• •No rules, just fun! 🤸‍♂️ Our mix-and-match sets are all about letting them create their own look. Because the best style is their style. #LaboDeColores #KidsInColor
• •At Labo De Colores, we believe clothes shouldn't just be worn—they should be lived in. That's why we create durable, comfortable, and vibrant pieces that celebrate the boundless energy and personality of every child.
• •Ready for Adventure? New Styles Built to Last!