Brand Tone

empowering, educational, tech-forward

Brand Values

• •Proactivity and Empowerment
• •Data-Driven Health
• •Accessibility and Convenience
• •Accuracy and Credibility

Best Practices

• •Lead with Empowerment: Always frame the narrative around the user taking control. Use active verbs like "discover," "track," "optimize," and "understand." Avoid passive language that positions them as a patient waiting for a verdict.
• •Balance Simplicity with Authority: Use clear, accessible language like "easy to understand" but always reinforce it with trust-building terms like "doctor-reviewed," "certified labs," and "accurate results." This reassures customers that simplicity does not mean a lack of scientific rigor.
• •Be Data-Forward: Center the product's value on the power of data. Use phrases like "The truth is in your blood," "actionable knowledge," and "track your metrics" to emphasize that LabMe provides concrete information, not just a product.
• •Clearly Define the Audience: Tailor messaging to specific segments. Speak the language of "biohacking" and "optimization" for tech enthusiasts, "performance" and "recovery" for athletes, and "long-term wellness" and "proactive monitoring" for the general health-conscious consumer.
• •Acknowledge and Disclaim Responsibly: Consistently include the disclaimer that the tests are "for informational purposes only" and not a substitute for medical advice. This manages customer expectations, builds trust through transparency, and addresses a key legal and ethical consideration in the at-home testing market.

Social Perception

Mixed. Positive for convenience, ease of understanding results, and empowerment; negative for execution issues like long wait times, sample processing problems, and customer service difficulties. Some users perceive it as a 'scam' due to these issues, despite the company's refutations.

Copy Examples

• •Your body is the ultimate data source. Are you listening to it? LabMe's at-home tests with predictive analytics let you decode your biology, track the impact of your protocols, and optimize for peak performance. Stop guessing. Start knowing. #Biohacking #HealthTech #DataDrivenHealth #LabMe
• •Overtraining? Under-recovered? Your performance is written in your blood. Our At-Home Ferritin & Iron Test helps you monitor key levels to fight fatigue and maximize your output. Get the data you need to train smarter and recover faster. Order your kit today.
• •Feeling healthy is great, but *knowing* you're healthy is better. LabMe provides a clear, doctor-reviewed window into your body's internal systems—from heart and liver function to hormonal balance. Uncover hidden insights from the convenience of home and take true control of your long-term wellness journey.
• •Skip the Waiting Room. Not the Answers. Get the crucial health data you need without the hassle of appointments and clinics. Our easy-to-use, at-home blood tests deliver accurate, confidential results directly to your secure dashboard in days. Your health, on your schedule.
• •In the world of health, accuracy is everything. That's why LabMe partners exclusively with the same accredited labs trusted by hospitals nationwide. We combine medically sound data with an easy-to-understand interface, empowering you to make confident decisions about your health. It’s healthcare-level diagnostics with the convenience of at-home technology.