Brand Tone

Informative and Solution-Oriented, Confident and Reassuring, Modern and Tech-Forward, Empathetic and Relatable, Accessible and Encouraging, Playful and Engaging

Brand Values

• •Innovation
• •Efficacy
• •Acceptance & Empowerment
• •Ease and Accessibility
• •Philanthropy (l.a.f. initiative)

Best Practices

• •Lead with Solutions, Support with Science: Start by addressing the customer's pain point (e.g., acne, blemishes) and quickly introduce the solution. Back up claims with credible terms like "FDA-cleared," "clinically proven ingredients," "red + blue light therapy," but avoid overly dense jargon.
• •Emphasize Speed and Ease: Highlight the quick treatment times (e.g., "3 minutes") and the convenience of at-home, hands-free use. This appeals to busy, modern consumers.
• •Maintain an Empowering and Positive Voice: Focus on the positive outcomes – clear skin, confidence, feeling good. Use uplifting and encouraging language. Acknowledge the problem but quickly pivot to the empowering solution.
• •Be Relatable but Authoritative: Use language that resonates with the target audience (especially for social media – "scroll-stopping," "game-changer") while maintaining credibility through mentions of scientific backing and efficacy.
• •Visually Driven Language for a Visual Product: Especially for social media, use descriptive words that evoke the "light" aspect and the "activation" process. Use short, punchy phrases and incorporate relevant hashtags like #LightsOnAcneOff, #LightActivatedBeauty.

Social Perception

Innovative Problem-Solver, Effective for Many, Convenient for Modern Lifestyles, Good Value (for some), Emerging and Trendy, Concerns about Product Longevity

Copy Examples

• •Headline: Zap Zits in 3 Minutes. Glow On. Body: Tired of breakouts dictating your day? l.a.b.'s FDA-cleared Light Therapy Patch uses red + blue light to visibly calm acne and reduce redness, fast. Science-backed, stress-free, and seriously effective. Your clearest skin is just a click away. #LightsOnAcneOff
• •Headline: Skin Confidence, Activated. Body: Don't let blemishes dim your light. Our innovative Light Therapy Patches and fast-acting Acne Drying Compound are your at-home dream team for a clearer, healthier-looking complexion. Effortless, effective, and designed for you. Feel the l.a.b. difference.
• •Headline: Your Pocket-Sized Pimple Solution. Body: Breakouts? No problem. l.a.b.'s Light Therapy Patch is your discrete, powerful, 3-minute solution to target pimples anytime, anywhere. FDA-cleared technology that fits right into your busy life. Get yours and get glowing! #AcneCare #Innovation
• •Headline: Less Stress, More Radiance. That's l.a.b. Body: We get it. Dealing with acne is frustrating. That’s why we created easy, effective, science-driven skincare. Our Light Therapy Patches and targeted treatments help you achieve the clear, happy skin you deserve, without the fuss. Show up in your power!
• •Headline: The Future of Clear Skin is Here. (And it only takes 3 minutes!) Body: Experience the next generation of acne treatment with l.a.b. Light Activated Beauty. Our FDA-cleared LED patches deliver concentrated light therapy to quickly reduce breakouts and inflammation. Smart skincare for visible results.