Brand Tone

Professional & Scientific, Natural & Trustworthy, Educational & Caring, Traditional & Colombian Heritage

Brand Values

• •Quality
• •Research and Innovation
• •Natural Origin & Sustainability
• •Social Responsibility
• •Health and Well-being
• •Tradition & Legacy

Best Practices

• •Prioritize Scientific Accuracy with Natural Language: While highlighting the scientific backing and research, ensure the language remains accessible and emphasizes the natural origins of the products. Avoid overly technical jargon unless addressing a specialized audience (e.g., medical professionals on LinkedIn).
• •Emphasize Quality and Trust: Consistently weave in keywords related to quality, purity, certifications (BPM, INVIMA), and the company's heritage to build and maintain trust.
• •Educate and Inform: Position the brand as a knowledgeable resource. Copy should not just sell, but also educate consumers about the benefits of phytotherapy and natural ingredients, empowering them to make informed health choices.
• •Showcase Colombian Heritage and Sustainability: Subtly integrate the brand's Colombian roots and its commitment to sustainable and ethical practices. This can differentiate the brand and appeal to conscious consumers.
• •Maintain a Caring and Empathetic Voice: Address the health concerns of the audience with empathy, offering solutions that are both effective and gentle, reflecting the brand's mission to improve quality of life.

Social Perception

Trusted Source of Natural Medicine, Pioneer in Phytotherapy, Quality-Focused, Ethical and Sustainable, Accessible

Copy Examples

• •Headline: Rooted in Science, Crafted by Nature. Discover LABFARVE's Commitment to Your Well-being. Body: For over 35 years, LABFARVE has pioneered natural medicine in Colombia. Our Calendula Cream, made from fresh, ecologically grown plants, embodies our dedication to quality and your skin's health. Experience the gentle power of nature, backed by science. Call to Action: Learn more about our natural solutions.
• •Headline: LABFARVE: Generations of Trust in Every Drop. Body: From our founder Dr. Jorge Piñeros Corpas' vision to today's advanced phytotherapy, LABFARVE continues a legacy of quality and care. Our natural extracts are meticulously prepared to bring you the best of Colombian biodiversity for your health. Call to Action: Explore our heritage of natural healing.
• •Headline: More Than Natural. It's LABFARVE Quality. Body: At LABFARVE, 'natural' means certified ecological cultivation, Good Manufacturing Practices, and rigorous scientific validation. We ensure every product delivers the purity and efficacy you deserve. Trust your health to nature, perfected by science. Call to Action: Find a LABFARVE product near you.
• •Headline: Caring for You, Caring for Our Roots. Body: LABFARVE believes in the power of Colombian nature and the wisdom of its traditional use. We partner with local communities to sustainably source the finest botanicals, bringing you effective natural remedies while honoring our land and people. Call to Action: Join our journey of natural wellness.
• •Headline: Unlock Nature's Pharmacy with LABFARVE. Body: Feeling the discomfort of gastritis? Our Calendula Syrup, developed through decades of phytopharmaceutical research, offers a natural path to relief. Gentle, effective, and made with the highest quality standards. Your well-being is our science. Call to Action: Discover the benefits of LABFARVE Calendula.