Brand Tone

passionate, authentic, supportive, genuine, confident, and community-focused

Brand Values

• •Made in France & Local Production
• •Quality and Durability
• •Eco-Responsibility
• •Passion for Art

Best Practices

• •Always integrate key values: Every piece of content, whether a social media post, product description, or email, must echo at least one of the brand's core values: "Made in France," quality, eco-responsibility, and passion.
• •Use authentic and passionate language: Avoid overly formal corporate jargon. Adopt a tone that reflects the founder's passion for art. Phrases like "the pure joy of painting" or "a little extra soul" are good examples.
• •Highlight expertise and craftsmanship: Detail manufacturing processes, materials used, and showcase partner artisans. This reinforces the perception of quality and transparency.
• •Address the artist community: Use vocabulary that resonates with artists (amateur and professional). Ask questions, encourage sharing of creations, and position the brand as a partner in their creative journey.
• •Maintain visual consistency: Ensure that visuals (photos, videos) are high quality and align with the brand's image: bright, clean, and highlighting the texture and quality of the products.

Social Perception

overwhelmingly positive, reputable, high-quality supplier, and credible, with no significant negative feedback

Copy Examples

• •The promise of a lasting work of art. Our PEFC-certified wooden frames and pure linen canvases are the result of 100% French expertise. So that your only concern is your inspiration. #LabelToile #MadeInFrance #Craftsmanship
• •Cotton, linen, or polycotton? Every artist has their preference. Discover our range of canvases designed and manufactured in France to meet all your technical and creative requirements. Professional quality, accessible to all. Order now.
• •Create consciously. Our canvases are manufactured with respect for the environment, using wood from sustainably managed forests. Art and nature, hand in hand.
• •From my studio to yours, passion is what binds us. By creating Label Toile, I wanted to offer supports worthy of your talent. Discover our new products and let your creativity flow. - Sophie, founder.
• •The 'Manon' 100% medium-grain linen canvas offers an exceptional working surface for oil and acrylic techniques. Its perfect tension on our handmade frames guarantees unwavering stability. A quality support for works that will stand the test of time.