Brand Tone

Authentic & Passionate, Customer-centric & Caring, Joyful & Vibrant, Conscious & Ethical, Approachable & Down-to-earth

Brand Values

• •Craftsmanship & Heritage
• •Sustainability & Natural Materials
• •Customer Satisfaction & Inclusivity
• •Authenticity & Quality
• •Compassion & Social Responsibility

Best Practices

• •Embrace Storytelling: Share the narratives behind the crafts, the artisans, and the founder's journey. This reinforces authenticity and the value of heritage. Use 'we' to create a personal connection.
• •Highlight the 'Why': Consistently communicate the brand's core values – sustainability, artisan support, custom comfort, animal welfare. Connect product features back to these deeper motivations (e.g., '100% cotton because your skin deserves the best and so does the planet').
• •Maintain a Warm & Approachable Voice: Use clear, friendly language. Address the customer directly ('you,' 'your'). Be open to conversation and feedback, mirroring the personalized customer service approach.
• •Be Specific about Craft & Quality: Instead of generic terms, use descriptive language that evokes the handmade nature and quality of the fabrics and techniques (e.g., 'vibrant hand-blocked Jaipur prints,' 'soft, breathable mulmul cotton,' 'intricate Ikat weaves'). This educates the customer and justifies the value.
• •Visually Align with Tone: Ensure that all visual content (photography, website design, social media aesthetic) reflects the brand's joyful, authentic, and conscious personality. Natural settings, happy models, and detailed shots of craftsmanship can reinforce the copy's message.

Social Perception

High-Quality & Beautiful Products, Excellent & Personalized Customer Service, Ethical & Trustworthy, Unique & Comfortable, A Brand with a Story

Copy Examples

• •Headline: Feel the Story in Every Thread. Body: At Label Raasleela, our clothes are more than just garments. They're a celebration of Indian artistry, handcrafted with 100% natural cotton and a deep respect for tradition. Experience the comfort of custom-fit and the joy of unique, vibrant prints. Wear a piece of heritage, made for your modern life. #SowGood
• •Headline: Your Perfect Fit, Lovingly Handmade. Body: Tired of 'almost right'? We believe clothes should celebrate *you*. That's why every Label Raasleela piece comes with the option of custom sizing, ensuring a fit that feels as good as it looks. Crafted from breathable cotton by skilled artisans, it’s fashion that cares.
• •Headline: Dress Happy. Live Consciously. Body: Brighten your wardrobe with our vibrant block prints and Ikats, knowing each piece supports traditional artisans and a gentler way of fashion. Made with love, 100% cotton, and a promise to be good for you and the planet. Plus, every purchase helps us care for our furry friends! 🐾
• •Headline: Beyond Fast Fashion: Clothes with Soul. Body: Remember when clothes were made to last and to be loved? We do. Label Raasleela brings you timeless styles, handcrafted from the finest Indian textiles. It’s not just about looking good, it’s about feeling connected to the hands that made your clothes and the stories they tell.
• •Headline: Comfort, Crafted Just For You. Body: Experience the everyday luxury of 100% cotton, tailored to your unique shape. From breezy dresses to chic coord sets, our handmade collection blends traditional Indian crafts with contemporary style. Let's create your new favorite outfit together!