Brand Tone

friendly, casual, aspirational, relatable, encouraging, and positive

Brand Values

• •Affordability
• •Trend-Focused
• •Customer-Centricity
• •Quality and Uniqueness
• •Aspiration and Empowerment

Best Practices

• •Always End with "Be Bella!": Incorporate the brand's unique tagline into social media bios, email sign-offs, and calls-to-action to reinforce the core message of empowerment and beauty.
• •Use a Friendly, Conversational Voice: Write captions and descriptions as if you're talking to a friend. Use emojis, ask questions, and keep the language light, casual, and positive. Avoid overly formal or technical jargon.
• •Emphasize the "Why," Not Just the "What": Instead of just describing a product's features, focus on the feeling or occasion. For example, instead of "a pink ruffle dress," write "the perfect dress for your next date night or brunch with the girls."
• •Highlight Affordability and Value: Regularly mention the brand's commitment to affordable prices. Use phrases like "style that doesn't break the bank," "quality you can feel," and consistently promote any available discounts.
• •Tell the Brand Story: Weave elements of the brand's origin—a family-run, Los Angeles-based business—into "About Us" sections, social media posts, and email newsletters to build a stronger, more authentic connection with the audience.

Social Perception

Positive on owned channels, with an engaged community. Customers appreciate styles and affordability. The family-run Los Angeles narrative adds authenticity. Scarce third-party reviews and potential name confusion are identified as challenges.

Copy Examples

• •Weekend plans just got an upgrade! ✨ Meet the Cortona Maxi Dress, your new go-to for effortless style. Flowy, floral, and absolutely dreamy. Tap to shop and get ready to feel amazing. #BeBella #NewArrival #MaxiDress
• •Hello, cozy season! 🍂 Our fall sweatshirts have arrived. From 'Pumpkin Spice' to 'Fall Ya'll,' we've got the perfect look for your next coffee run or bonfire. Grab yours and use code LABELLA20 for 20% off! #FallFashion #AffordableStyle #LaBellaBoutique
• •A little treat for your closet (and your wallet!) 😉
• •Trendy. Affordable. Uniquely You. Discover hand-picked styles from Los Angeles and find your new favorite outfit. Be Bella!
• •More than just a basic tee, the Aliano Tank Top is your everyday essential with a touch of chic. Made from a soft, quality blend, it’s perfect for layering under a cardigan or wearing solo on a sunny day. Style it your way and #BeBella!