Brand Tone

Chic, Stylish, Confident, and Empowering. Modern, Feminine, Aspirational yet Accessible, and Quality-Conscious. Positive and sophisticated without being unapproachable.

Brand Values

• •Empowerment
• •Individuality & Self-Expression
• •Quality
• •Style & Trend-Consciousness
• •Comfort
• •Ethical and Sustainable Practices (Stated Aspiration)
• •Community (Stated Aspiration)

Best Practices

• •Create a Detailed Brand Voice Guide: Document the core attributes of the Label Iris tone (Chic, Empowering, Confident, Modern, Feminine). Include a list of "Words We Use" (e.g., empower, confidence, chic, style, radiate, curated) and "Words We Avoid" (e.g., cheap, basic, bossy). Provide clear examples of on-brand and off-brand sentences. This guide will be essential for all team members or freelancers creating content.
• •Embody the "Modern, Confident Woman": Write as if speaking to this ideal customer. Understand her aspirations, her desire for style that is both empowering and sophisticated, and her appreciation for quality. The copy should resonate with her values and lifestyle.
• •Maintain Uniformity Across All Touchpoints: The empowering and chic tone should be consistent from the website's product descriptions and "Our Story" to Instagram captions, email marketing, Facebook posts, and any customer service interactions. Inconsistency can weaken brand identity.
• •Infuse Values into Storytelling: Don't just state values; demonstrate them. Weave the concepts of empowerment, individuality, and quality into product narratives and brand stories. For instance, highlight how a particular design can make a woman feel more confident or how the choice of fabric speaks to the brand's commitment to quality and comfort.
• •Regularly Audit and Adapt: Schedule periodic reviews of all public-facing copy to ensure it aligns with the brand voice guide. As the brand evolves and customer feedback is gathered, be open to subtle refinements in tone, ensuring any changes are deliberate and continue to support the core values and appeal to the target audience.

Social Perception

Label Iris presents itself as a modern, trendy online boutique providing stylish, quality womenswear designed to empower its wearers. They aim to be perceived as a brand that values individuality, quality, and has an ethical conscience.

Copy Examples

• •Instagram Post (New Arrivals): Step into your power. ✨ Our latest arrivals are designed to make you feel unstoppable and effortlessly chic. Discover pieces that celebrate you. #LabelIris #StyleEmpowered #NewCollection #FeminineFashion #Confidence
• •Email Subject Line (Promotional): Unlock Your Radiance: Special Offer Inside. Email Body Snippet: At Label Iris, we believe true style illuminates from within. Find pieces in our curated collection that let your confidence shine, now with an exclusive treat just for you. Dress like you mean it.
• •Product Description (for a statement blouse): The 'Aura' Blouse: More than just fabric, it's a feeling. Crafted for the woman who leads with grace and isn't afraid to stand out, this blouse combines sophisticated design with luxurious comfort. Make every entrance memorable. Feel beautiful, feel bold, feel Iris.
• •Facebook Ad (Retargeting): Headline: Your Next Signature Piece Awaits. Body: Rediscover Label Iris. Elevate your everyday with our collection of chic, confidence-boosting styles designed for the modern woman. Quality you can feel, style you'll love. Continue your style journey with us. Button: Explore Styles
• •Website Banner (Homepage): LABEL IRIS: Wear Your Confidence. Curated styles that empower and inspire.